Music Marketing

The Beatles Give QVC A One Month Exclusive

The Fab FourCelebrate the iconic music of The Beatles! QVC brings you 14 digitally remastered CDs one month before the worldwide release date. Jam out with "The Beatles: Rock Band". Continue reading

Bruce Houghton on 08/11/2009 in Music Marketing | Permalink | Comments (3)
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Perez “Queen Of All Media” Hilton Sponsors A Tour

Perez Hilton approaches brand extension with the same zeal that some gals approach hair extentions: keep piling them on long after they start to look unnatural and silly.  So it. Continue reading

Bruce Houghton on 08/10/2009 in Music Marketing | Permalink | Comments (3)
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Ozzy And A Lab Chimp Star In Samsung Ad

"Ozzy Osbourne. A chimpanzee. Which one never evolved?"– Adweek

Bruce Houghton on 08/06/2009 in Music Marketing | Permalink | Comments (0)
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Amanda Palmer Crowdsources New Video, Tweets Fans For Flash Mob Of Extras

Leave it to Amanda Palmer to combine crowdsourcing, Twitter and a flash mob to both give her LA fans a treat and successfully create a new ultra-low budget video.  According. Continue reading

Bruce Houghton on 08/05/2009 in Music Marketing | Permalink | Comments (5)
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MXP4 – Engaging Gimmick Or Pointless New Format?

The music industry is in a desperate search for new ways to re-engage fans to the point where they are willing to hit the buy button.  Most recently we learned. Continue reading

Bruce Houghton on 07/30/2009 in Music Marketing | Permalink | Comments (9)
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When The World Is Your Stage….

Globalization Opens New Doors For Niche Artists For decades music executives and even artists themselves have shied away from many musical  niches because their potential audience was too small to. Continue reading

Bruce Houghton on 07/29/2009 in D.I.Y. | Permalink | Comments (8)
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Video: Indaba Interview With Amanda Palmer

You may be getting sick of hearing about Amanda Palmer, but we're not…yet.  She covers a bit of the ground that Kyle Bylin covered in more deeply his 3 part. Continue reading

Bruce Houghton on 07/24/2009 in Music Marketing | Permalink | Comments (2)
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Music Widgets Come Of Age

Widgets to share and sell music began appearing as early as 2008. But with the increased focus on  direct to fan channels, a widget's ability to spread virally and be. Continue reading

Bruce Houghton on 07/23/2009 in Music Marketing | Permalink | Comments (29)
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New Music Seminar NYC: The Are No More Excuses

"The cream is clearly not rising to the top. The New Music Seminar has been resurrected to help correct this problem and to discuss and share the many new initiatives. Continue reading

Bruce Houghton on 07/23/2009 in Music Marketing | Permalink | Comments (2)
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The Artist As A Startup & Label As A Venture Fund

Is A New Model Emerging? During the panel that I was a part of at yesterday's New Music Seminar,  we  briefly floated the idea of the artist as a start-up. Continue reading

Bruce Houghton on 07/22/2009 in D.I.Y. | Permalink | Comments (16)
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