A Look Inside Topspin’s Premium Offerings
Deluxe and limited editions are one of the new tools in the artist monetization Toolkit that seems to be working. Think of it as music's version of retail up-selling ("Do. Continue reading
Microsoft’s Bing Seach Engine & The Music Industry: How Does Your Band Bing?
No, that's not a typo (for once). I didn't mean bling. I'm referring to Bing, the new Microsoft search engine. It's the computer giant's latest attempt to grab search market. Continue reading
Google Wave: What Is It And What Will It Mean To Music Marketing?
Whether text messaging or Twitter, its important to keep up to date with the latest tools for maintaining the all important artist – fan relationship. The newest tool for communication. Continue reading
Travis Barker & DJ-AM Offer Mixtape In Exchange For A Tweet
Drummer Travis Barker and turntablist DJ-AM will trade you their latest mixtape “Fix Your Face Vol. 2 – Coachella ‘09” in exchange for a tweet. The duo, collectively known as. Continue reading
Longer, Higher Quality Music Samples Lead To More Sales, Study Finds
A report to be published in the International Journal of Internet Marketing and Advertising says that longer, higher quality free music samples engage more listeners and reduce the number of. Continue reading
Reader Poll: What Email Program Do You Use To Connect With Fans?
UPDATE: Please participate in an updated poll here. What program do you use to collect email addressees and stay connected with your fans? They come in all shapes and sizes. Continue reading
Band Rewards Fans For Burning Their CD And Giving It Away
It's no secret that there is promotional power in giving away music, but just slapping a FREE banner on a web site doesn't cut it anymore. Free is everywhere. But. Continue reading
SayNow Connects Artists To Fans Via Voice Mail & Text Messages
Our Call Katy Perry Now post last week led us to service provider SayNow. This free service connects bands with fans via voice mail and text messages. Rapper Soulja Boy. Continue reading
ReverbNation To Indie Artists: We’ll Pay You To Give Away Your Music
New Sponsored Songs Program Also Offers Brands A Unique Opportunity To Connect With Elusive Indie Music Fans ReverbNation today announced that about 1000 of its almost 400,000 artist members will. Continue reading
Is Music Marketing Changing To Meet Shifting Internet Usage Patterns?
From Teddy Wayne in the New York Times: "Internet use for “short-tail” sites with large audience reach has evolved… from portal-oriented sites, like shopping directories and Internet tools… to social. Continue reading
