MTV Makes Me An Offer I Can Refuse
Avoiding The "More Must Be Better" Marketing Trap Those of us who write about marketing and the music industry often preach the importance of reaching out to fans, connecting with. Continue reading
Seth Godin: Win The Fight, Lose The Customer
Does it really matter if you're right? Given the choice between acknowledging that your customer is upset or proving to her that she is wrong, which will you choose? You. Continue reading
Weezer’s “Ratitude” Dog Album Cover Contest
Weezer and and Spinner.com joined forces for a "Raditude" album cover remix contest. One fan liked the wild and wacky submissions so much that he put them all in a. Continue reading
Big Apple News: iTunes LP, Cheap Ringtones, Player Upgrades & More
Norah Jones performed (playing guitar instead of piano) and Steve Jobs made his first major pubic appearance today at Apple's major music announcement. The assembled crowd of journalists greeted Jobs. Continue reading
Forrester Study Offers Plan To Save Music Industry
A Summary & Commentary – Forrester Research has released an aggressive road map of changes that analyst Mark Mulligan says are "necessary to save the music industry from the current. Continue reading
Dear Britney, Acting Dumb Isn’t Smart
I know (or at least hope I know) that few Hypebot readers care much about what Britney Spears is up to lately. Nor do I think Britney in a bathing. Continue reading
Hypebot Revisited: 100 Free & Affordable High & Low Tech Music Promotion Tips
As part of Hypebot's 5th Anniversary, we're bringing back some of our favorite articles. This 100 Tips post needs some updating after almost 2 years, but aside perhaps from "Infiltrating. Continue reading
Kurt Cobain Returns From Dead For Guitar Hero 5
It was both creepy and fun when Fred Astaire danced with a Dirt Devil; and then there are the various things that Frank Sinatra has come back from the grave. Continue reading
Sony Music’s Web Efforts Bear Fruit
If its true that the the web rules, then the world's #2 major label group just got closer to the throne. Sony Music Entertainment recently became one of the Web’s. Continue reading
Universal Goes Direct To Fan With Echospin
Universal Music Group Distribution has signed with Echospin for direct-to-fan sales and promotions from their artist websites. The two companies say it's the first time that a major music. Continue reading
