Universal Goes Direct To Fan With Echospin
Universal Music Group Distribution has signed with Echospin for direct-to-fan sales and promotions from their artist websites. The two companies say it's the first time that a major music. Continue reading
10 Major Milestones In Modern Music Marketing
In no particular order: 1. Seth Godin writes "Permission Marketing" way back in 1999 pointing the way towards a new era of artist and fan relationships. 2. CD Baby offers. Continue reading
Imogen Heap Connects With Her Fans
…And They Love Her For It This guest post first appeared on Colette Weintraub's blog Deep Dive Marketing. Colette is a marketing veteran whose done extensive stints at Fanscape, Buzztone. Continue reading
The Beatles Give QVC A One Month Exclusive
The Fab FourCelebrate the iconic music of The Beatles! QVC brings you 14 digitally remastered CDs one month before the worldwide release date. Jam out with "The Beatles: Rock Band". Continue reading
Perez “Queen Of All Media” Hilton Sponsors A Tour
Perez Hilton approaches brand extension with the same zeal that some gals approach hair extentions: keep piling them on long after they start to look unnatural and silly. So it. Continue reading
Amanda Palmer Crowdsources New Video, Tweets Fans For Flash Mob Of Extras
Leave it to Amanda Palmer to combine crowdsourcing, Twitter and a flash mob to both give her LA fans a treat and successfully create a new ultra-low budget video. According. Continue reading
MXP4 – Engaging Gimmick Or Pointless New Format?
The music industry is in a desperate search for new ways to re-engage fans to the point where they are willing to hit the buy button. Most recently we learned. Continue reading
When The World Is Your Stage….
Globalization Opens New Doors For Niche Artists For decades music executives and even artists themselves have shied away from many musical niches because their potential audience was too small to. Continue reading
Video: Indaba Interview With Amanda Palmer
You may be getting sick of hearing about Amanda Palmer, but we're not…yet. She covers a bit of the ground that Kyle Bylin covered in more deeply his 3 part. Continue reading
