Music Marketing

EMI Teams With MYPLASH For Artist Branded Prepaid Visa Cards

EMI is partnering with MYPLASH, a prepaid Visa Card program. The two companies will offer artist-themed cards to consumers alongside an awards program through which cardholders can redeem points for. Continue reading

Bruce Houghton on 04/22/2009 in Major Labels | Permalink | Comments (1)
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Update: A Faint Echo Remains

I wrote yesterday about the unfortunate demise of high end online music marketer Echo and a hope that the powerful tools that they and others are creating will triumph over. Continue reading

Bruce Houghton on 04/21/2009 in Music Marketing | Permalink | Comments (2)
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Why Susan Boyle Became A Hit And What The Music Industry Can Learn From Her

As I wrote this morning on the MidemNet blog, there are several important lessons, beyond just the power of television, that the music industry can learn from the meteoric rise. Continue reading

Bruce Houghton on 04/20/2009 in Music Marketing | Permalink | Comments (5)
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ReverbNation Launches Fan Reach Pro

INDIE BAND USES STATS TO LAND SPONSORSHIP ReverbNation, has launched FanReach Pro, an upgraded version of its popular free FanReach email service. Pro accounts come with customizable templates or users. Continue reading

Bruce Houghton on 04/09/2009 in D.I.Y. | Permalink | Comments (2)
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Two Artists Find Success By Asking For It

GUEST POST BY IAN ROGERS: On a recent road trip, Topspin's Ian Rogers came across two distinctly different artists who are finding success by combining a lot of hands-on grassroots. Continue reading

Bruce Houghton on 04/07/2009 in Music Marketing | Permalink | Comments (8)
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Yahoo! Music Adds Artist Pages

Yahoo! Music has launched Artist Pages which aggregate music, services and info from across the Web for 500,000 artists. The goal is to become "the ultimate starting point for music. Continue reading

Bruce Houghton on 04/07/2009 in Music Marketing | Permalink | Comments (1)
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Is There An iLike Effect?

The #1 and #2 ranked albums on the iTunes album chart this week were Keith Urban's "Defying Gravity" and "Gavin Degraw's "Free". These two releases have little in common except. Continue reading

Bruce Houghton on 04/03/2009 in Music Marketing | Permalink | Comments (4)
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MySpace Goes Local

It's been said that all politics is local and perhaps the same could be said for music. Not only do many fans love to support local music, but they want. Continue reading

Bruce Houghton on 04/02/2009 in Music Marketing | Permalink | Comments (0)
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An Interview with Matador’s Patrick Amory

As previously posted on Hypebot, Matador Records’ Matablog doubled its traffic in under 12 months leading to an increase in online sales.  The Matablog stands as one of the best. Continue reading

Bruce Houghton on 03/24/2009 in Indie Music | Permalink | Comments (0)
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ArtistData Upgrades Artist Info Publishing Platform

Keeping your news and tours dates current across multiple sites and social networking pages can be time consuming drudgery. ArtistData  has been working to create a solution and recently the. Continue reading

Bruce Houghton on 03/19/2009 in D.I.Y. | Permalink | Comments (4)
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