Music Marketing

Music Widgets Come Of Age

Widgets to share and sell music began appearing as early as 2008. But with the increased focus on  direct to fan channels, a widget's ability to spread virally and be. Continue reading

Bruce Houghton on 07/23/2009 in Music Marketing | Permalink | Comments (29)
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New Music Seminar NYC: The Are No More Excuses

"The cream is clearly not rising to the top. The New Music Seminar has been resurrected to help correct this problem and to discuss and share the many new initiatives. Continue reading

Bruce Houghton on 07/23/2009 in Music Marketing | Permalink | Comments (2)
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The Artist As A Startup & Label As A Venture Fund

Is A New Model Emerging? During the panel that I was a part of at yesterday's New Music Seminar,  we  briefly floated the idea of the artist as a start-up. Continue reading

Bruce Houghton on 07/22/2009 in D.I.Y. | Permalink | Comments (16)
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Bowie Joins Fan Remix Fun With “Space Oddity”

Virgin/EMI is celebrating the 40th anniversary of Bowie's "Space Oddity" with the release of a commemorative digital EP and a new fane remix app for the iPhone and iPod touch.. Continue reading

Bruce Houghton on 07/22/2009 in Music Marketing | Permalink | Comments (0)
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Ian Rogers Answers Topspin’s Skeptics

Hypebot's Friday post "Finally, A New Face For Topspin" took a look a music marketing and sales platform Topspin Media's new new more detailed web site.  And Hypebot readers took. Continue reading

Bruce Houghton on 07/20/2009 in Music Marketing | Permalink | Comments (10)
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Finally, A New Face For Topspin

Topspin has been in business for two years and during that time their innovative methods and high profile CEO Ian Rogers have gotten a plethora of very positive press.  But. Continue reading

Bruce Houghton on 07/17/2009 in Music Marketing | Permalink | Comments (28)
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Rhino’s Digital 45: A Format Worth Copying

In an era where getting fans to pay for music is difficult, new formats that offer extra value may offer part of the answer. To celebrate the 60th Anniversary of. Continue reading

Bruce Houghton on 07/15/2009 in Indie Music | Permalink | Comments (4)
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There’s Still A Place Where Albums Outsell Singles

Many say that the album is dead and they have the proof. According to Nielsen SoundScan, sales of individual digital tracks led digital album sales by 16 to 1 (1.07. Continue reading

Bruce Houghton on 07/09/2009 in D.I.Y. | Permalink | Comments (4)
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An Insider’s View Of Amanda Palmer’s Success

Amanda Palmer of the Dresden Dolls has shown very public disdain for her record label Roadrunner/WMG. So when she made a splash recently by earning $19,000 in 10 hours on. Continue reading

Bruce Houghton on 07/07/2009 in Music Marketing | Permalink | Comments (22)
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GOOD IDEA: Beck Re-Records Classic Albums For Free Series

GOOD IDEA an ongoing series of doable ideas that might be worth riffing on Beck has started something he's called the Record Club for which he and friends like Devendra. Continue reading

Bruce Houghton on 07/07/2009 in Music Marketing | Permalink | Comments (8)
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