Music Marketing

30 Second History Of Internet Marketing

Wired’s John C. Abell moderated a panel at Social Media Week “Making the Brand: Social Media for the Long Haul”. The slides above kicked of the panel. (Sorry for the. Continue reading

Bruce Houghton on 02/20/2009 in Music Marketing | Permalink | Comments (2)
Share on:

Indie Band Pays Fans To Download Album

As part of  a marketing campaign motivated by tough economic times and a cluttered music marketplace, Indie rock band Officer Roseland is paying fans $1 to download their new album. Continue reading

Bruce Houghton on 02/18/2009 in D.I.Y. | Permalink | Comments (11)
Share on:

Video: Groove Armada & Bicardi Review Their Unique Partnership

Groove Armada said goodbye to the major label machine and formed a partnership with Bacardi.  In this video from MidemNet, the stakeholders discuss how its worked so far and announce. Continue reading

Bruce Houghton on 02/05/2009 in Music Marketing | Permalink | Comments (0)
Share on:

Topspin Adds Two To Executive Team

CEO Ian Rogers has added to senior executives to his high profile artist services and technology startup Topspin Media. James Lamberti has been named VP of Marketing & Artist Services.. Continue reading

Bruce Houghton on 01/30/2009 in D.I.Y. | Permalink | Comments (0)
Share on:

Indie Music Discovery Site Fuzz.com To Shutter

Independent music promotion and discovery site Fuzz.com is shutting down in mid-February due to "increasing operating costs and flat revenues".  Sister site Blip.fm will remain open. A letter sent to. Continue reading

Bruce Houghton on 01/22/2009 in Music Marketing | Permalink | Comments (1)
Share on:

Matador’s Patrick Amory Shares “What Is Working?”

In conjunction with US. independent music trade group A2IM (American Association Of Independent Music), Hypebot has been asking indie professionals: In this fractured media landscape, what is working? What outlets. Continue reading

Bruce Houghton on 01/14/2009 in D.I.Y. | Permalink | Comments (0)
Share on:

3 Free Tools To Track Your Buzz

People are talking about you.  Your email list is growing. More people are coming to shows. It's starting to feel like you've got buzz.  But how do you know who. Continue reading

Bruce Houghton on 01/12/2009 in D.I.Y. | Permalink | Comments (2)
Share on:

20 Cultural Trends To Watch In 2009

How will these trends influence your marketing decisions in the next year? (via Trendhunter)

Bruce Houghton on 12/30/2008 in Music Marketing | Permalink | Comments (0)
Share on:

RockMoto Matches Music With Motorcycles

Motorcycles and rock and roll – it seems like a pretty obvious connection. But no one’s been helping to make it, until now. The Motorcycle Industry Council has launched RockMoto.com,. Continue reading

Bruce Houghton on 12/29/2008 in Music Marketing | Permalink | Comments (0)
Share on:

Indie Def Jux’s Uzoigwe Answers: What Is Working?

In conjunction with US. independent music trade group A2IM (American Association Of Independent Music), we’re asking indie professionals: In this fractured media landscape, what is working? What outlets and tools. Continue reading

Bruce Houghton on 12/19/2008 in Indie Music | Permalink | Comments (0)
Share on:
Top