Music Marketing

Interview: Kawashima On Brands + Music

Ko Kawashima, music marketing pioneer, entrepreneur, and co-founder of BPM (brands+music), spoke to Laurence Trifon for Hypebot at last week’s Bandwidth Conference. As the environment continues to shift, the branding. Continue reading

Bruce Houghton on 08/22/2008 in Music Marketing | Permalink | Comments (1)
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Oh Wouldn’t It Be Nice? Brian Wilson + USAToday

Capitol Records is partnering with Gannett for the exclusive premiere of Brian Wilson’s new album "That Lucky Old Sun" from 8/22 to 9/1. More than 50 Gannett newspaper and TV. Continue reading

Bruce Houghton on 08/20/2008 in Music Marketing | Permalink | Comments (0)
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Reaching An Older Audience

 After exploring the habits of young listeners on Day 1 of Bandwidth, Day 2 began with a panel focused on how to reach music consumers age 35 and up. As. Continue reading

Bruce Houghton on 08/16/2008 in Music Marketing | Permalink | Comments (1)
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100 Free & Affordable High & Low Tech Music Promotion Tips

BEST OF HYPEBOT: This post and its yearly revisions have been among the top read articles on Hypebot for three years. Other music blogs and web sites have re-published it. Continue reading

Bruce Houghton on 08/13/2008 in D.I.Y. | Permalink | Comments (2)
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Is The Tipping Point Toast? Music Marketing Needs To Change…Again

BEST OF HYPEBOT: For the last several years, the concepts laid out in the best selling book "The Tipping Point" have driven marketing campaigns in general and music marketing in. Continue reading

Bruce Houghton on 08/12/2008 in Music Marketing | Permalink | Comments (0)
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Interview With The Founder Of ArtistData

GUEST POST: by Matt Rewinski of AccessChristianMusic.com: Yesterday we took a look at how ArtistData cuts the time it takes to keep an artist’s presence updated across a multitude of. Continue reading

Bruce Houghton on 08/12/2008 in Music Marketing | Permalink | Comments (0)
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Something Is Missing From Too Many Music Marketing Plans

GUEST POST from David Rose of KnowTheMusicBiz.com: There has been tremendous excitement over the past few years about the new technologies and services that help artists directly connect with their. Continue reading

Bruce Houghton on 08/07/2008 in Music Marketing | Permalink | Comments (2)
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Walkmen Tap AmieSt For $5 Pre-Release

Creative pre-release strategies seem almost a requirement lately and The Walkmen’s new album launch follows the pattern. Offered for $5 exclusively by variable price download leader AmieStreet, the album is. Continue reading

Bruce Houghton on 07/29/2008 in Music Marketing | Permalink | Comments (0)
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The Pretenders Go 2.0 To Market New Release

Steve Bing funded and Jeff Ayeroff led Shangri-La Music is taking full advantage of the spectrum of music 2.0 release opportunities for the roll out of "Break Up The Concrete",. Continue reading

Bruce Houghton on 07/24/2008 in Music Marketing | Permalink | Comments (0)
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Listening To Music Via TV And PC Rises

Music marketers take note: a new survey by Parks Associates says 2/3rds of US and Canadian broadband households regularly use the PC to play music at home and a surprising. Continue reading

Bruce Houghton on 07/11/2008 in Music Marketing | Permalink | Comments (0)
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