Music Marketing

Winning Fans: Metallica vs. Nine Inc Nails

Metallica, who have often been critical of file sharing, are finally joining Music 2.0…soft of.  For $25 fans can join their Mission:Metallica fan club as a platinum member and get. Continue reading

Bruce Houghton on 05/29/2008 in Music Marketing | Permalink | Comments (2)
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ASCAP Partners With Nimbit

NIMBIT’S ARTIST SERVICES PLATFORM WINS NEW FANS ASCAP will now include Nimbit’s direct-to-fan sales & catalog management tools as part of the basic membership package for more than 320,000 ASCAP. Continue reading

Bruce Houghton on 05/27/2008 in D.I.Y. | Permalink | Comments (0)
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US Ranks 8th In Musical Intelligence

More than 26,000 respondents from 25 countries took an eMusic sponsored Music Intelligence test designed to determine whether they have a well-rounded music collection.  The survey revealed that Icelandics have. Continue reading

Bruce Houghton on 05/27/2008 in Music Marketing | Permalink | Comments (0)
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Gydget Gets Band Widgets Right

Few music 2.0 tools have gotten higher adoption rates as widgets. These little pieces of code are popular because they encourage viral promotion. Plus if you keep the widget updated,. Continue reading

Bruce Houghton on 05/27/2008 in D.I.Y. | Permalink | Comments (0)
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Attn. Marketers: Blogs Matter

eMarketer via MediaFurturist

Bruce Houghton on 05/21/2008 in Music Marketing | Permalink | Comments (0)
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Fancorps & Gydget Team For Fan Engagement

Two companies helping to power band to fan engagement come together as Fancorps integrates Gydgets into its street team management software. The custom solution developed by Gydget dynamically generates fan. Continue reading

Bruce Houghton on 05/15/2008 in Music Marketing | Permalink | Comments (1)
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Coldplay vs. Radiohead vs. NIN

DOES FREE MUSIC = MORE POPULAR? How does "free music" effect a band’s popularity?  An analysis by Hitwise (via DMW) showed that Radiohead’s release was much more popular than either. Continue reading

Bruce Houghton on 05/12/2008 in Music Marketing | Permalink | Comments (8)
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Live Nation, AdBrite Launch eFan Finder

ONLINE TRACKING FOR CONCERT AD CAMPAIGNS Live Nation  and AdBrite have launched eFan Finder, a new proprietary service that helps local Live Nation concert promoters, artist managers and agents track. Continue reading

Bruce Houghton on 05/12/2008 in Live & Ticketing | Permalink | Comments (0)
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Universal/Buzznet Buys AbsolutePunk

Absolutepunk.net, arguably the most popular niche music site on the net, has been bought by Buzznet.  This follows recent acquisitions of Stereogum and Idolator as well as a major investment. Continue reading

Bruce Houghton on 05/06/2008 in Music Marketing | Permalink | Comments (1)
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New Coldplay Explodes On Last.FM

1 PLAY EVERY TWO SECONDS SINCE RELEASE UPDATE:  As of Wednesday AM  it has currently been listened to on Last.FM over 33,000 times, still around 1 play every 2 seconds.. Continue reading

Bruce Houghton on 04/29/2008 in Music Marketing | Permalink | Comments (0)
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