Music Marketing

100 Free & Affordable High & Low Tech Music Promotion Tips – Part 5

GO OLD SCHOOL 41. Go old school and cut through email overload by also faxing calendars and press releases. Use a free computer based fax broadcast service.42. Don’t just send. Continue reading

Bruce Houghton on 09/20/2007 in D.I.Y. | Permalink | Comments (0)
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Never Doubt the Power Of YouTube: Britney Super Fan Grabs Reality Show

Just is case you still doubt the power of YouTube, Britney Spears uber-fan Chris Crocker just got a development deal for a reality show based on his meltdowns posted on. Continue reading

Bruce Houghton on 09/20/2007 in D.I.Y. | Permalink | Comments (1)
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How Do You Discover Music?

from Hype Machine

Bruce Houghton on 09/20/2007 in D.I.Y. | Permalink | Comments (0)
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100 Free & Affordable High & Low Tech Music Promotion Tips – Part 4

31. Start your own discussion group for free at http://groups.yahoo.com/ or Google Groups32. Get on both MySpace.com and Facebook.com and stay active. Don’t just set it up and forget it.. Continue reading

Bruce Houghton on 09/19/2007 in D.I.Y. | Permalink | Comments (0)
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100 Free & Affordable High & Low Tech Music Promotion Tips – Part 3

21. Try local internet advertising via Google Adsense or local web sites22. Advertise on internet radio and blogs that serve your market.23. Create consistency by creating ad mats and radio. Continue reading

Bruce Houghton on 09/16/2007 in D.I.Y. | Permalink | Comments (1)
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Six Degrees Of Music Repositioning

Product repositioning is a buzz concept that is easy to dismiss. But for labels trying to monetize existing investments and artists attempting to make noise in a crowded marketplace, repositioning. Continue reading

Bruce Houghton on 09/14/2007 in D.I.Y. | Permalink | Comments (0)
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100 Free & Affordable High & Low Tech Music Promotion Tips – Part 2

11. Put your promo online in downloadable form for easy access by the media and your fans.12. Enable and encourage others to do your promo for you.  Ask fans to. Continue reading

Bruce Houghton on 09/14/2007 in D.I.Y. | Permalink | Comments (1)
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Music Buyer 2.0 – More Of Them But They Each Spend A Lot Less

An analysis of combined data from the Bridge Ratings data and the US Census Bureau showed that despite the popular belief that fewer people are buying music; there is actually. Continue reading

Bruce Houghton on 09/13/2007 in D.I.Y. | Permalink | Comments (1)
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100 Free & Affordable High & Low Tech Music Promotion Tips – Part 1

Never leave promotion to the other guy. Depending on your point of view don’t count on the label, band or publicist to do their jobs. Do it yourself or ot. Continue reading

Bruce Houghton on 09/13/2007 in Music Marketing | Permalink | Comments (3)
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Viva la Rock Connect Bands With Brands

LA based Viva la Rock connect bands with brands. The agency founded by two former Atlantic Records marketing executives, Julianne Hintz and Lindsay Harris, develop campaigns connecting artists, actors and. Continue reading

Bruce Houghton on 09/13/2007 in Music Marketing | Permalink | Comments (0)
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