Music Marketing

Starbucks & iTunes Team For Free Weekly Downloads

Expanding their ongoing marketing partnership, Starbucks and iTunes yesterday announced Pick of the Week, offering coffeehouse customers free downloads and videos. Upcoming Pick of the Week artists include Carly Simon,. Continue reading

Bruce Houghton on 04/16/2008 in Music Marketing | Permalink | Comments (0)
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Wikipedia Beats MySpace As Go To Music Source

Millions have been spent on band web pages, SEO and optimizing MySapce and Facebook pages in an effort to capture the illusive fan. But how much attention has been paid. Continue reading

Bruce Houghton on 04/07/2008 in Music Marketing | Permalink | Comments (1)
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MySpace Music Launches Without EMI – An In Depth Look

MySpace and the three major labels, SonyBMG, Universal, and WMG today announced the formation of a joint venture, MySpace Music. EMI is not yet part of the deal and financial. Continue reading

Bruce Houghton on 04/03/2008 in Major Labels | Permalink | Comments (0)
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Video: Groove Armada’s 360 Bicardi Deal

  via Daily Swarm

Bruce Houghton on 03/28/2008 in Music Marketing | Permalink | Comments (2)
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Santana’s Shoes vs. Axl & Dr. Pepper: How Marketers Use Music

Two press releases crossed my desk yesterday. Here are excerpts: "…‘Carlos and Mariah’…Highlighting Carlos Santana and his "Carlos by Carlos Santana" line of fashion-forward women’s shoes, which is sold at. Continue reading

Bruce Houghton on 03/28/2008 in Music Marketing | Permalink | Comments (0)
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Where Do You Spend Your Ad Dollars?

Stats for overall media buys in 2007 NATIONAL TV   32.0%    MAGAZINES     20.4%     NEWSPAPERS   17.7% LOCAL TV        11.3%     INTERNET        7.6%    RADIO    . Continue reading

Bruce Houghton on 03/28/2008 in Music Marketing | Permalink | Comments (0)
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Sadly Ministry Thinks 30 Sec. Samples Sell

I’ve always admired Ministry’s music even when I didn’t quite "get" it; and a new covers album showed real promise. But it’s now painfully obvious that being a forward thinking. Continue reading

Bruce Houghton on 03/27/2008 in Music Marketing | Permalink | Comments (2)
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MTV’s Rock Band Sells 6 Million Songs

MTV’s Rock Band video game continues to fly off the shelves, but more importantly for the music industry the game resulted in more than 6 million song downloads since its. Continue reading

Bruce Houghton on 03/21/2008 in Music Marketing | Permalink | Comments (2)
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Net Radio + Social Networking = Powerful Marketing

A new Arbitron and Edision Media Research study shows that weekly US online radio listenership has grown to 33 million for those 12+ Among web listeners, 63% have their own. Continue reading

Bruce Houghton on 03/18/2008 in Music Marketing | Permalink | Comments (0)
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When Music PR Goes To Far: Ashley Alexandra Dupre & Amie Street

How does Amie Street expect to be taken seriously as an indie music destination when it sends out press releases touting that its the only place you can find tracks. Continue reading

Bruce Houghton on 03/14/2008 in Music Marketing | Permalink | Comments (6)
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