Music Marketing

Popkomm Nominates 8 Innovative Music 2.0 Companies

Popkomm has chosen eight of the most innovative music business 2.0 companies as nominees for it’s 2007 Popkomm IMEA award. BMAT (Spain) – a music recommendation system GD Worldwide’s Usync. Continue reading

Bruce Houghton on 08/27/2007 in D.I.Y. | Permalink | Comments (3)
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A New Music Business Reading List For The Dog Days Of Summer

>>> The 2007 Digital Music Survey, a UK study by Entertainment Media Research showed that illegal downloads are at an all time high just as paid download growth is slowing and. Continue reading

Bruce Houghton on 08/25/2007 in D.I.Y. | Permalink | Comments (0)
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Rhino Kills Free Downloads For Deadheads

You could almost credit the Grateful Dead with creating the first P2P. Long before computer file sharing  fans were encouraged by the band to tape shows and share them freely. Continue reading

Bruce Houghton on 08/23/2007 in D.I.Y. | Permalink | Comments (4)
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PassAlong Expands StoreBlocks And Partners With MedaTree

PassAlong Networks has upgraded its StoreBlocks Incentive Marketing Platform and partnered with MediaTree – a company that has designed campaigns for companies such as PepsiCo, Red Cross, Scotties Tissues, MTV. Continue reading

Bruce Houghton on 08/22/2007 in D.I.Y. | Permalink | Comments (0)
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will.i.am shares love with musicane widget and drm-free release

As part of Universal’s growing DRM-free experiment, Musicane has created a will.i.am widget to coincide with the Interscope release of the Black Eyed Pea founder’s solo single "I Got It. Continue reading

Bruce Houghton on 08/16/2007 in D.I.Y. | Permalink | Comments (1)
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EMI Readies Catalog Push With “All You Need is Love(mark)” Twist

The outsourcing trend continues with EMI Music Marketing’s US catalog unit hire of ad firm Saatchi & Saatchi to develop and execute strategic consumer marketing campaigns for key titles from. Continue reading

Bruce Houghton on 08/15/2007 in D.I.Y. | Permalink | Comments (0)
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Understaffed Epic Hires Competition To Promote New Releases

Is this what it has come to? Lacking a proper Hip Hop/R&B promo team Epic shunned the indie promo and marketing community and hired competing hip hop label Koch to. Continue reading

Bruce Houghton on 08/14/2007 in Indie Music | Permalink | Comments (3)
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Google’s Role And Other Details Of Universal DRM Free Experiment Emerge

>>> The Google Factor – Amidst all the noise about Universal’s DRM-free experiment and the middle finger it points at iTunes was a mention of Google.  This alliance as well. Continue reading

Bruce Houghton on 08/13/2007 in D.I.Y. | Permalink | Comments (3)
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AT&T Tried To Silence Pearl Jam. Here’s The Full Video

Bruce Houghton on 08/10/2007 in Music Marketing | Permalink | Comments (0)
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Great Quote: “The Record Industry….”

“The record industry, like many people, always has to be dragged kicking and screaming into its bliss. If they can mutate and reinvent themselves, basically as holding companies for artists. Continue reading

Bruce Houghton on 08/10/2007 in Music Marketing | Permalink | Comments (1)
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