Music Marketing

The Artful Re-Branding Of Johnny Cash

Last week we ran a great series by marketer and blogger Michael C. Wagner on Rick Rubin’s artful re-branding of country legend Johnny Cash.  Just in case you missed any. Continue reading

Bruce Houghton on 01/15/2007 in Music Marketing | Permalink | Comments (1)
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David Lee Roth And Sammy Hagar To Share Same Stage

It’s a plot worthy of a VH1 rockumentary. OK…its even better than that. Both David Lee Roth and Sammy Hager will be inducted as part of Van Halen into the. Continue reading

Bruce Houghton on 01/13/2007 in Music Marketing | Permalink | Comments (0)
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Perry Farrell Launches Ambitious Satellite Party Project

Alernative rock and Lolopalooza originator Perry Farrell will hit the airwaves pm 5/15 with Satellite Party. His new group is an ambitious project that finds the founder of Jane’s Addiction. Continue reading

Bruce Houghton on 01/13/2007 in Music Marketing | Permalink | Comments (1)
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Clap Your Hands Say Yeah Blaze D.I.Y. Trails To Success

The new music business paradigm allows artists to take control of their careers if they have the desire and drive. One act that has followed this path successfully is Clap. Continue reading

Bruce Houghton on 01/12/2007 in D.I.Y. | Permalink | Comments (2)
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Part III of III: The Successful Re-Branding Of Johnny Cash

In parts I and II marketer Michael C. Wagner took a look at producer Rick Rubin’s re-branding of Johnny Cash which left the legend both more popular and hipper than. Continue reading

Bruce Houghton on 01/11/2007 in Music Marketing | Permalink | Comments (1)
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Part 2 of 3: The Successful Re-Branding Of Johnny Cash

Yesterday mainstream marketer and blogger Michael C. Wagner wrote about producer Rick Rubin’s creative alliance with Johnny Cash and how it rejuvenated the legendary singers career.  Today he looks at. Continue reading

Bruce Houghton on 01/10/2007 in Music Marketing | Permalink | Comments (0)
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Weekly Hip Hop Business News From ProHipHop

From ProHipHop – Chuck D continues to be at the forefront of hip hop and new media with the release of the Public Enemy branded portable media player from MediaStreet. Continue reading

Bruce Houghton on 01/09/2007 in Music Marketing | Permalink | Comments (1)
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This Year’s Rock & Roll Of Fame Inductees

  A diverse group comprising Van Halen, Grandmaster Flash & The Furious Five, R.E.M., The Ronettes, Chic, led by Nile Rodgers and Bernard Edwards, The Dave Clark Five, The Stooges,. Continue reading

Bruce Houghton on 01/09/2007 in Music Marketing | Permalink | Comments (0)
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Part 1 of 3: The Succesful Re-Branding Of Johnny Cash

Re-branding an artist is tricky work that often ends in failure. Clive Davis has proven that he knows how to pick the songs and spend the money that almost guarantees. Continue reading

Bruce Houghton on 01/09/2007 in Music Marketing | Permalink | Comments (0)
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Can Buzz Be Measured? They’re Gonna Try.

The newly launched Nielson BuzzMetrics’ goal is to measure buzz. The idea is to monitor social media, blogs,forums and usenet groups. Given it’s transient nature we can’t imagine that it’s. Continue reading

Bruce Houghton on 01/05/2007 in Music Marketing | Permalink | Comments (1)
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