Music Marketing

How Often Do We Over Hype? Marketer Seth Godin On The Dylan Broadway Failure

How often does the industry over-hype or just bring too much attention to an artist in a way that actually alienates audience and diminishes the "brand"? Marketing guru Seth Godin. Continue reading

Bruce Houghton on 10/30/2006 in Music Marketing | Permalink | Comments (0)
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Warner Believes In Video. Taps Brightcove. Who Cares?

Following its deal with YouTube Warner Music is further spreading its video content across the net via a new deal with Brightove. "Across WMG’s network of artist and label web. Continue reading

Bruce Houghton on 10/27/2006 in Major Labels | Permalink | Comments (0)
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Flash Concerts Tour Marries Live Music And The Cell

Flash Concerts 2006 launches this month with free concerts in 10 cities across the United States featuring sponsored by Cingular Wireless and Sony Ericsson. This  live music series uses text. Continue reading

Bruce Houghton on 10/26/2006 in Apps, Mobile & SMS | Permalink | Comments (0)
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Only Months After Payola Probe Pay For Play Is Back At Radio

Will things ever change? Just months after the major labels settled the NY payola probe, two Universal distributed labels (Blackground and the band Nickleback on Roadrunner) reportedly tried to influence. Continue reading

Bruce Houghton on 10/26/2006 in Major Labels | Permalink | Comments (2)
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Music Nation Contest Draws Early Fire

Because we don’t like music contests, we weren’t thrilled with the launch of Clear Channel backed Music Nation’s talent search promising a major label deal but demanding $25 to be. Continue reading

Bruce Houghton on 10/25/2006 in Music Marketing | Permalink | Comments (0)
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Billboard Press Release Wire Launches

Billboard and Vocus, Inc. today launched Billboard Publicity Wire, an entertainment and music promotion press release service. Press releases will e indexed by major search engines and published on news. Continue reading

Bruce Houghton on 10/24/2006 in Music Marketing | Permalink | Comments (0)
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Worthy Click: CrackSpace – HipHop MySpace

We’re leary of any MySpace clones.  But despite it’s horibble name Crackpace has an experienced team, exclusive content and fills an important niche. So maybe…It’s in beta ’til Nov. 1st.. Continue reading

Bruce Houghton on 10/23/2006 in Music Marketing | Permalink | Comments (0)
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YouTube Pulls 30,000 Videos

It feels like Napster all over again… YouTube has pulled 30,000 videos because of complaints from a Japanese rights society.  (WSJ Online) The major labels may own a stake in. Continue reading

Bruce Houghton on 10/20/2006 in Music Marketing | Permalink | Comments (2)
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This Week’s IndieStore Picks

Tom Baxter – Better http://indiestore.com/tombaxter/ Mr Baxter makes a very welcome return following his critically acclaimed debut album, ‘Feather And Stone’ with a clutch of brand-new tracks recorded live only. Continue reading

Bruce Houghton on 10/11/2006 in Music Marketing | Permalink | Comments (0)
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Social Networking Landscape Shifting With 51% Of MySpace Visitors Over 35

A new Comscore study shows MySpace and other major social networking sites are trending older as the social networking space continues to evolve.  69% of MySpace and 71% of Friendster. Continue reading

Bruce Houghton on 10/09/2006 in Music Marketing | Permalink | Comments (1)
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