Music Marketing

David Byrne On Tech Revolutionizing The Muisc Industry

Ahead of his keynote address before this weekends Future Of Music Policy Summit, former TalKing Head David Byrne gave the Montreal Gazette his view of how technology is revolutionizing the. Continue reading

Bruce Houghton on 10/05/2006 in Music Marketing | Permalink | Comments (1)
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Coke & AOL Spin Two New Artist Programs

Coke has started a campaign to tie its brand to emerging music worldwide. In the US the push is partnered with indie AAA leaning Paste Magazine.  The site offers podcasts,. Continue reading

Bruce Houghton on 10/04/2006 in Music Marketing | Permalink | Comments (0)
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No More Mailed Promos From Matador

Indie Matador has decided to heck with the US Mail and is experimenting with delivering promo and review copies via download. Hypebot knows of some "digital only" labels that have. Continue reading

Bruce Houghton on 09/29/2006 in Indie Music | Permalink | Comments (4)
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m-Venue Brings Music & Texting To McDonalds

Starbucks is not the only retailer whose figured out that music can be powerful part of the consumer  experience. m-Venue enables control via cell text messaging of the music and. Continue reading

Bruce Houghton on 09/26/2006 in Music Marketing | Permalink | Comments (0)
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Bands & Fans Can Send Free MP3Grams

MP3Grams lets artists upload a song and picture and then send them in a free eCard to fans and friends.  Fans can also go on the site and customize an. Continue reading

Bruce Houghton on 09/21/2006 in Music Marketing | Permalink | Comments (1)
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ReverbNation Answers Usage Agreement Critic With Promise Of Change

Thanks to an alert Hypebot reader, new artist centered music community ReverbNation is changing it’s usage agreement before it’s official launch. Earlier this week Hypebot wrote a deservedly glowing report. Continue reading

Bruce Houghton on 09/21/2006 in Music Marketing | Permalink | Comments (1)
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Yahoo! Offers Another MP3 Download. But Why Not Offer More?

Yahoo!Music chief David Goldberg has been very vocal that downloads should be DRM free mp3’s and he inches that agenda forward with a second major label mp3 offering.  Disney’s Hollywood. Continue reading

Bruce Houghton on 09/20/2006 in Indie Music | Permalink | Comments (1)
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ReverbNation Builds Community By Empowering The Artist

Last week I had a chance to test drive music community and indie artist empowerment tool ReverbNation and was impressed by what I saw.  Still in beta and launching October. Continue reading

Bruce Houghton on 09/19/2006 in Live & Ticketing | Permalink | Comments (3)
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Gawker Media Launches Idolator Music Blog

Blog publisher Gawker Media has just launched music blog Idolator.  They claim to want to get beyond the snobishness of many of the current music and fan blogs, but their. Continue reading

Bruce Houghton on 09/14/2006 in Music Marketing | Permalink | Comments (0)
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B-Side Grabs “Before The Music Dies” Film

Innovative film distributor BSide Entertainment has grabbed the North American rights to "Before The Music Dies". The film which was a hit at SXSW and on the festival circuit takes. Continue reading

Bruce Houghton on 09/14/2006 in Music Marketing | Permalink | Comments (0)
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