Music Marketing

Astroturfing Hurts The Industry

It may have started with Trini Lopez’s manager paying girls to throw their panties on stage, but the practice of creating buzz by creating the appearance of buzz is still. Continue reading

Bruce Houghton on 07/21/2006 in Music Marketing | Permalink | Comments (2)
Share on:

Mercury Prize Announces Nominees

The nominations for the UK’s highly respected Mercury Prize have been announced. Chosen by a panel of judges headed by Simon Frith, the overall winner will be announced on September. Continue reading

Bruce Houghton on 07/19/2006 in Music Marketing | Permalink | Comments (1)
Share on:

EMI’s Fan-Centric Marketing For Janet Jackson & Robbie Williams

Janet Jackson is asking her fans to design her new CD cover via a contest on Yahoo! Music. Four winners determined by Jackson will see their designs grace the cover. Continue reading

Bruce Houghton on 07/18/2006 in Major Labels | Permalink | Comments (1)
Share on:

EXCLUSIVE: Prince’s NPG Music Club Goes Dark After Legal Challenge

Despite winning a prestigious Webby Lifetime Achievement Award earlier this year, Prince’s online fan club launched in 2001 on Valentine’s Day has shut down. A visit to NPGMusicClub.com shows only. Continue reading

Bruce Houghton on 07/11/2006 in Music Marketing | Permalink | Comments (20)
Share on:

Two Smart Cross-Promos: Phish Live and Y100 + WXPN.

Phish fans can communally celebrate the July 10th release of  "Live In Brooklyn" as separate 2 DVD and 3 CD sets by heading to one of 99 one time only. Continue reading

Bruce Houghton on 07/10/2006 in Music Marketing | Permalink | Comments (0)
Share on:

The Staying Power Of All Things Bon Jovi

Bon Jovi – 47,969 My Morning Jacket – 37,793 Number of Friends on MySpace You love them or you hate them, but you have to admire the staying power of. Continue reading

Bruce Houghton on 07/07/2006 in Music Marketing | Permalink | Comments (0)
Share on:

Wind-Up Delivers Seether Direct To Gamers

Going where the audience is almost always makes smart marketing sense, and that’s just what indie Wind-Up is doing by delivering free content of alternative rockers Seether formated for the. Continue reading

Bruce Houghton on 07/06/2006 in Indie Music | Permalink | Comments (0)
Share on:

Sonic Branding Taps The Power Of Music

Save this for one of those days when you begin to doubt the power of music in this age of media-overload: Take a look inside the emerging world of sonic. Continue reading

Bruce Houghton on 07/04/2006 in Music Marketing | Permalink | Comments (0)
Share on:

Two New Surveys Show Vexing Shifts In Music Consumption

Two new surveys show just how drastically listening habits are shifting and presenting new challenges for the music industry. A new IPSOS poll reveals that 20% of Americans over age. Continue reading

Bruce Houghton on 06/30/2006 in Music Marketing | Permalink | Comments (1)
Share on:

Billy Bragg Forces MySpace To Make Terms More Artist Friendly

Following much publicized criticism by UK musician Billy Bragg and others (read initial coverage here), My Space has changed its Terms & Conditions.  The original wording in effect gave MySpace. Continue reading

Bruce Houghton on 06/29/2006 in Music Marketing | Permalink | Comments (0)
Share on:
Top