Music Marketing

The MySpace Series Part IX: How The MySpace Generation Became The Survey Generation

MySpace and the net have encouraged teens to make a great deal of their once private information public.  "I just broke up with my girlfriend and it hurts. "I’m going. Continue reading

Bruce Houghton on 06/27/2006 in Music Marketing | Permalink | Comments (1)
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Net, Blogs, and Playlisting Are Changing The Rules Of Music Marketing

The Washington Post has taken a comprehensive look at how the internet, bloggers and playlisting is changing the way people discover music and the new life that the net is. Continue reading

Bruce Houghton on 06/26/2006 in Music Marketing | Permalink | Comments (2)
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MTV2 Goes User Generated With “All That Rocks”

A new MTV2 show "All That Rocks" debuting July 30 jumps with both feet onto the user-generated content bandwagon. The show borrows a bit from YouTube and other video sharing. Continue reading

Bruce Houghton on 06/22/2006 in Music Marketing | Permalink | Comments (2)
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Five Mistakes Band & Label Sites Make

Too much Flash – Okay, I get it. You’re creative. Awesome. But you’re totally wasting my morning as I helplessly wait for your designer’s dancing sausages to finish loading. Crappy. Continue reading

Bruce Houghton on 06/19/2006 in Music Marketing | Permalink | Comments (2)
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Pitchfork – The Site Music-Heads Love To Hate

"Pitchforkmedia.com has become the main arbiter of taste among independent music fans, a distinction once claimed by zines, college radio, and mainstream music mags that risked advertising dollars by taking. Continue reading

Bruce Houghton on 06/19/2006 in Music Marketing | Permalink | Comments (0)
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EMI Wants YouTube Crackdown

EMI Music Publishing is in talks with YouTube, Revver and other video sites about helping to to he monitor the use of its copyrights in unauthorized music videos that are. Continue reading

Bruce Houghton on 06/15/2006 in Music Marketing | Permalink | Comments (0)
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Labels Stifle Viral Marketing With Push To End Fan Videos

YouTube and other video sharing sites are sprinkled liberally with teens using songs as the background to silly stunts, dances and even parodies of "official" videos.  Recently, a skit by. Continue reading

Bruce Houghton on 06/13/2006 in Music Marketing | Permalink | Comments (2)
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The MySpace Series Part V – Who Owns Your Content? Billy Bragg Pulls Pages In Protest.

You can’t argue with the numbers or the cost. MySpace is consistently in the Top 5 most visited sites with 30 million daily page views; and most things that act. Continue reading

Bruce Houghton on 06/09/2006 in Music Marketing | Permalink | Comments (0)
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Geffen Records To Use RSS Feeds To Promote Bands

Geffen Records is using Feedburner RSS (really simple syndication) feeds to empower fans and bloggers to help keep track of news from their favorite bands.  With RSS Geffen can create. Continue reading

Bruce Houghton on 06/07/2006 in Major Labels | Permalink | Comments (1)
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Is MySpace Making Some Bands Lazy?

Jimmy at Music Arsenal joins the debate with a caution to artists not to just rely on MySpace as their primary conduit to their fans: I the I find more. Continue reading

Bruce Houghton on 06/07/2006 in Music Marketing | Permalink | Comments (5)
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