SMS or text marketing can deliver strong results, particularly with younger audiences and within certain genres. But is SMS marketing worth it for musicians, labels and venues of a tight budget?
Marketing music on Instagram just easier thanks to new features from playable track snippets in DMs to scheduled messages and group chat QR codes, these updates are perfect for music marketing.
Craft vs Character: The music industry is trapped in a system that rewards personality over craft, forcing artists to become content creators first and musicians second, writes Mark Mulligan.
Want to get more streams, grow your fanbase and promote music on Spotify? These helpful promotion tips will help you optimize your profile, land on playlists, and turn listeners into loyal fans.
Catch up on what everybody has been talking about with last week’s most-read posts. We’ve got topics ranging from a strong year at Live Nation and Facebook deleting live streams, to TikTok’s music dominance fading, a Patreon Creator survey and more…
Independent artists and labels often get their start at independent college, community and non-commercial radio. New independent radio charts launched by A2IM and Muzooka should bring much needed attention to these important outlets.
It’s wonderful when a song goes viral, but it’s even better to get paid for it. Learn how to monetize music on YouTube and TikTok and get every dime you deserve.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
