Defining Good Social Media, Email Engagement Rates

Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim for, and it differs from platform. Continue reading

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3 Old-Fashioned Ways That Work To Get People to Your Shows

In these times of rampant social media messaging, basic on-the-ground community building tactics are more valuable than ever to cut through the maze of the digital world and reach fans. Continue reading

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Thank You To Hypebot’s Great Sponsors

Producing Hypebot every day is truly a labor of love, but it does come at a cost; so we thank these great companies who support our efforts:

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Entertainment Lawyers: Who? What? When? Where? How Much?

As an artist or creator in the entertainment industry you do not need to know everything about the business in order to succeed, but you should hire people who do.. Continue reading

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How to Grow your Fan Base by Focusing on Location

There was a time where location in the music industry had its disadvantages. You may have had a local fan base, but making the world know about your music was. Continue reading

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THU. NEWS BRIEF: Apple Music Service Gets Social • Rdio Adds $3.99 Tier • India: Digital Music’s Next Frontier • More

Thursday 5.14.2015 Music Business News & Views From Around The Web Updated continuously under our More News tab. CLICK HERE 

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Songwriters Knock On Capitol Hill’s Door Urging Congress To #StandWithSongwriters

Award winning songwriters and composers from all points of the genre spectrum are gathering today in Washington, DC to meet with elected officials as part of the annual American Society of. Continue reading

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When Spotify, TIDAL Offer Deep Discounts, Who Pays The Creators?

In the race to to sign up paying subscribers Spotify, TIDAL and their competitors are offering extended free trial subscriptions and deep discounts.  But how are creators and rightholders being. Continue reading

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CASE STUDY: Indie Rockers Torche Find Success With Interactive Marketing Strategy

Last year, Torche was prepping for another studio album release, their 4th to be exact. Even in the very early stages, the team at The Orchard thought that Restarter, the Florida band’s first. Continue reading

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