Why musicians should shift their focus from TikTok trends, to using TikTok as a tool

TikTok has much more to offer musicians than a platform to share and create content. It offers marketing tools, engagement trackers, and a plethora of features that could help grow careers behind the scenes…..

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TikTok SEO: How to make yourself easier to find on TikTok

Under fire in Washington, DC, TikTok may be down, but with a billion monthly users, it’s far from out. For those looking to increase their chances of capturing a target audience (AKA more fans), here’s a guide to TikTok search engine optimization (SEO)…..

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Amazon Music’s Hype Deck simplifies music marketing [Bobby Owsinski]

Amazon Music makes music marketing easy and accessible for artists of all levels with their free Hype Deck feature. ….

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An Independent Musician’s POV on the U.S. TikTok ‘Ban’ [Blake Morgan]

“The vast majority of music on TikTok generates virtually no revenue for the musicians who made it,” writes musician, entrepreneur, and fierce artist advocate Bllake Morngan, and “even more music on the platform is completely unlicensed (stolen), copied (stolen via AI), or pirated (stolen)”……

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The reported decline in TikTok use is wishful thinking for music

Several recent studies purported to show a decline in younger TikTok users. Not so fast, says Russ Crupnick of MusicWatch, who has been tracking TikTok engagement since its early years.. Continue reading

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Social Media Likes and Shares mean much less than we thought

Every creator knows the importance of engagement on their content when it comes to boosting the algorithm, but likes and shares don’t mean users are actually digesting the content…..

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A musician’s view of TikTok legislation: Guest post by @TheBlakeMorgan

Musician, artist advocate, and founder of #IResepectMusic, Blake Morgan, cuts through the TikTok mania to offer a musician’s view of legislation that overwhelmingly passed the US. House and is currently. Continue reading

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Never mind the ban, TikTok users are getting bored with the app anyway…

As the Senate begins debate on a forced sale or ban of TikTok, some stats are already pointing to a decline in growth and usage, writes Mike Masnick of Tech. Continue reading

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What would a future in the US look like without TikTok?

The US House passed a bill that may potentially make TikTok unavailable for American users unless TikTok changes its ownership (which looks unlikely). How is this new ban going to affect the music industry…..

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Key U.S. user demo is leaving TikTok as new user growth also slows

Real and threatened bans, UMG, and others pulling tracks, mountains of bad press, and increased competition from Meta and YouTube are taking their toll on TokTok, just as the social platform may be forced to look for a buyer…..

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