Email Is More Important Than Social Channels

While it can be tempting to throw in your all with every shiny new social media platform that comes along, the stability and longevity of these platforms is notoriously unreliable,. Continue reading

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5 Free E-Courses To Help You Improve Your Side Hustle

Particularly true for those in the music business, having a side hustle or two can go a long way towards making ends meet, whether it's selling merch, drawing in web. Continue reading

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Measuring The Impact Of Music Micro-Influencers

The rise of platforms like Facebook and Instagram have made it that much easier for micro-influencers to permeate the customer journey, but measuring their exact impact can be difficult. Here. Continue reading

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Meet Yoko Ono – Radio’s Biggest Fan

Fred Jacobs explores a recent compelling tweet from one of the music's more controversial figures, Yoko Ono, who recently and somewhat unexpectedly took to Twitter in support of radio.

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Making Social Media An Extension Of Your Band’s Brand

If you're an artist or band who's even somewhat serious about your career, then you likely have a brand/image that you're working to cultivate. In this piece we look at. Continue reading

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4 Essential Social Media Copywriting Tips From Grammerly

For any organization using social media (buts bands and artists in particular) every post represents an opportunity to tell your story and engage with fans, with compelling content that is. Continue reading

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Thinking Outside The Feed: Using DMs & Augmented Reality

Capturing an audiences attention for any meaningful amount of time has become the challenge of the age, with attention spans now at an all-time low. Here we explore how more. Continue reading

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Music Drives Social Media [MusicWatch]

We know that social media is primary driver of music discovery and music sales. But the reverse is also true – music drives social media – according to a new. Continue reading

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5 FREE Ways To Promote Music Long Before It’s Released

In this piece Patrick McGuire details the importance of a solid pre-release program, and how it's necessary for building hype and excitement, growing your audience, and ensuring your release makes. Continue reading

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SoundCloud Adds Mobile Feature Spotify Lacks: COMMENTS

SoundCloud is relaunching a popular feature – comments from its mobile apps – alongside a new user experience in iOS and Android.  It's a feature that every music service should. Continue reading

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Musician’s Guide to Instagram’s IGTV

Instagram has a lot of news lately – they just hit 1 BILLION active users and they have just rolled out a brand new feature called IGTV that now allows. Continue reading

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