Why So Many Musicians Get Digital So Very Wrong
Here Amber Horsburgh delves into the issues behind common industry misconceptions surrounding digital strategy, and the danger of simply treating digital as a communication channel, as well as the importance. Continue reading
What’s Not To Like About Facebook’s (Non-Existent) Music Licenses
Owing to their ability to duck behind DMCA 'safe harbor' rules, Facebook has been able to get along without paying royalties on the music which, undeniably, add an appreciable amount. Continue reading
Messenger Bot Startup I AM POP Opens UK Office
[UPDATED] Amsterdam-based Facebook Messenger bot startup I AM POP has hired Sam Taylor as its London-based Chief Commercial Officer. The appointment coincides with the opening of a new office in. Continue reading
1000 True Fans Theory Explained
As the music industry landscape shifts, the ability to make a living has become the new benchmark for success in the music business. A theory exists that in order for. Continue reading
How to Identify and Engage Your Ultimate Fan [Cyber PR]
Out of your online following, how many true “fans” do you actually have – people who know you, like you, trust you and would part with money to hire or. Continue reading
Seth Godin Shares 6 Words That Should Guide All Of Your Marketing [YOU MUST LISTEN TO THIS]
This week, marketing guru Seth Godin joins Michael Brandvold and Jay Gilbert on Hypebot's Music Biz Weekly podcast. So much great information is discussed, that every single musician, big or. Continue reading
A Special Thanks To Our 56,000 Twitter Followers
Hypebot recently passed 56,000 followers on Twitter, and we just wanted to thank you for helping us hit that milestone! Add in the 32,500 who follow our sister site MusicThinkTank,. Continue reading
How To Strike Facebook Ad Gold With Custom And Lookalike Audiences
Facebook's massive user base makes it an incredibly powerful tool for reaching people, but it can be difficult to use effectively. Here we look at how two features, Custom Audiences. Continue reading
T Swift Legal Rep Tries To Quash Critical Blog Post With Bogus Defamation, Copyright Claims
It's release day for Taylor Swift's new album "Reputaion," but all is not right win Swift World, after a blogger wrote a post concerning her "unofficial position as a white. Continue reading
Social Listening Tips For Artists
Social listening, the process of monitoring digital conversations around your music as you release it, can help give artists insight into how your fans feel about your work, as well. Continue reading
