How to Advertise Your Event to the Right Audience on Facebook

When it comes to managing Facebook events, getting it in front of the right eyes can be huge challenge, even for veterans of social media marketing. Here we look at. Continue reading

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Bandsintown Launches “Big Break” Emerging Artists Program

BandsInTown has launched "Big Break," a program designed to highlight merging artists on the popular concert discovery platform.  Like Spotify's RISE and Apple Music's UP NEXT,  Big Break aims to. Continue reading

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YouTube vs Vevo Videos: A Look At The Differences

[UPDATED] Once you've gone to the trouble of creating a music video, it's important to give some thought to how you want it distributed. Here we look at the benefits. Continue reading

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How To Guide To Advertising Music On Instagram

Instagram has become one of the best ways to promote your personal brand as a musician, but the platform's complexities necessitate a fair amount of finesse on the part of. Continue reading

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Using Facebook Live To Generate More Fans, Money

In an effort to keep pace with the ever-changing world of social media, some artists may have allowed Facebook to slip off the wagon a bit, but the growing popularity. Continue reading

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Sorry Facebook, Snapchat Is still #1 With Teens

The common narrative is that Facebook is beating Snapchat, in part by cloning it's most popular features within the Facebook owned Instagram app. But a key demographic – American teens. Continue reading

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10 Principles Of Great Music Web Design

When it comes to cultivating a professional online presence from which to market your music, a well designed website is absolutely essential. Here we look at some key principles to. Continue reading

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Facebook Buys 3 Month Old TBH App, As It Battles For Teens

Facebook announced that it has acquired TBH, a positive-focused anonymous polling app that has become an overnight success with teens. Facebook and its Instagram app are fighting for teen engagement. Continue reading

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6 Creative Social Media Contest Ideas For Engaging With Event-Goers

As an artist, having fans on social media is significantly less valuable if you can't engage with them at all. Contests – provided they're well thought out – can be. Continue reading

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4 Things You Can Giveaway In Exchange For An Email Address

While Facebook should be an essential part of any music marketing plan, so much about this and any social network is beyond your control.  Remember MySpace?  But you email list. Continue reading

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Solutions To Close The YouTube Value Gap

Here Jason Peterson offers up recommendations on how copyright owners and platforms supported through advertising can come together in a common goal closing the market gap and achieving market equilibrium.

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