Why You Need To Be As Active On Spotify As You Are On Facebook
While most musicians now realize that maintaining an effective artist presence on Facebook requires daily maintenance, the may not know that the same is true of Spotify. Here we go. Continue reading
Spotify ‘Seriously’ Explores Nixing IPO In Favor Of Direct Listing, Motivated By $1B Funding Terms
This week's announcement that Spotify had cut a multi-year licensing deal with UMG, and the subsequent deals with other rightsholders that will certainly follow, paves the way for Spotify to. Continue reading
Snapchat’s User Base Is Getting Much Older
[UPDATED] Once used almost exclusively by teens, Snapchat's audience is now getting much older. According to an analysis by ComScore charted by Statista, people aged 35 and older accounted for. Continue reading
Snapchat Tips & Tricks 2017
A platform which grew massively over the past year, Snapchat is now a key component of any online marketing strategy which targets a young mobile-savvy audience. Here we look at. Continue reading
How To Be Your Own Music Publicist: Part 1 [Cyber PR]
Even in the age of music D.I.Y., publicity is one of the first tasks that many artists outsource. That may not be your best strategy, says Ariel Hyatt and her. Continue reading
YouTube Ad Debacle Continues: Creators Concerned About Falling Payments, Vevo says: “We’re Safe!”
A growing number of creators and musicians with popular videos on YouTube are worried about a drop in income thanks to a spreading boycott by major advertisers upset that their. Continue reading
#DIYProud – Help Us Celebrate Indie Artist, Label Success Stories
Help us celebrate and share the growing number of DIY and indie music success stories by using the hashtag #DIYproud. With more than 54,000 @Hypebot followers, we're always looking for. Continue reading
Facebook Ramps Up Hiring To Implement “A Comprehensive Music Strategy”
Facebook is now advertising 7 new music related positions "ensure a comprehensive music strategy." They will join other recent hires and former YouTube and Google Play's Director Of Music Partnerships'. Continue reading
