Social Commerce: Connect With Fans Through Merch
With the decline in recorded music sales, merch has become an increasingly important part of indie artists' revenue, but it has also become a unique opportunity for musicians to authentically. Continue reading
Twitter Turns 10: A Look Back At The Music Industry’s First Tentative Tweets
Twitter is turning 10 and to celebrate we used their time machine to share the first tweets of more than a dozen music industry luminaries from Bob Lefsetz and Yoko Ono. Continue reading
Fans Are Collateral Damage In The Streaming Music Wars
As the streaming wars rage on and different artists experiment with windowing and limiting their music to one provider or the other, it is the fan who typically ends up. Continue reading
For Better Or Worse? Instagram Changes Its Feed
Artists on Instagram watch out, the popular photo sharing service has announced that it will be switching to an interest-based feed, similar to the model currently used by Facebook, although. Continue reading
A Beginner’s Guide To Direct Fan Interaction
Being able to interact with your fans and show your human side is hugely important. Fortunately, there are a multitude of resources available for just this purpose, some of which may work better. Continue reading
Stupid Marketing Music Mistakes And How To Avoid Them
While shelling out money for email blasts and flooding social media can be tempting methods of promotion, such techniques can do more harm than good. Here, we look a some. Continue reading
Are Instagramers Better Listeners? First Instagram Music Study Released [MUST READ]
A recent study resulting from the collaboration between Nielsen and Instagram Music has provided some fascinating insight into the relationship between artists' careers and their presence on Instagram, as well. Continue reading
Kanye West Is Using Music Streaming To Evolve The Album Release From Statement To Conversation
We may not always understand Kanye West. But its hard to argue that, like his wife Kim Kardashian, West is a savvy manipulator of media. In recent weeks, West has. Continue reading
How To Get 80% Of Email Addresses For Your Facebook Fans With This Simple Hack
UPDATE: My apologies, I'm now convinced that this hack does not work as described. You've spent countless hours building your community on Facebook only to have the social net change. Continue reading
Don’t Broadcast: How To Make Social Media Fun
As an artist, having to bother with a multitude of social media accounts can seem like a chore, particularly when you'd rather be working on your music. Here we look. Continue reading
The Best Days Of The Week And Times Of Day To Post On YouTube
“When is the best time to post my videos?” It’s a simple question, but finding an answer meant taking a deep dive into the online video marketing and viewership. Fortunately. Continue reading
