Social Media

The Only Music Marketing Cheat Sheet You’ll Ever Need [INFOGRAPHIC]

Not sure how to go about marketing your music on social media? This handy cheat sheet tells you where to post, how often, and how do manage those pesky hashtags.

Guest Post on 08/07/2015 in D.I.Y. | Permalink | Comments (2)

Tags: Adobe Illustrator, Adobe Photoshop, Alcoholic beverage, Audience, Binary number, Bit, Boston, Breach of contract, Caregiver, Cheat sheet

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Social Media Analytics For Musicians [Dave Kusek]

Social media is one of a musician’s best tools when it comes to reaching their fanbase, but it can also be the most frustrating aspect of an artist’s career. You can spend a lot of time posting only to have your posts only reach a small fraction of your followers on Facebook or receive no engagement on Twitter.
Of course, there are a lot of articles written on this topic that will give you all kinds of tips and tricks to boost the activity on your social media pages and grow your following. You should definitely take some time to familiarize yourself with the platforms, different engagement strategies, and the Facebook algorithm, and this free guide is a great place to start. But if you’re still struggling to make an impression, it’s time to look inward.

Guest Post on 08/06/2015 in D.I.Y. | Permalink | Comments (2)

Tags: African American art, analytics, Berklee College of Music, Bitcoin, Brown University, Carly Simon, Chief operating officer, Equal pay for equal work, music industry, Professor, social media, Tunecore

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Does The Reddit Revolt Foretell A Similar Uprising For The Music Industry?

Reddit has recently been in trouble owing to the discontent of the site's moderators, who feel that their contributions are being under-valued. Are artists beginning to feel the same way. Continue reading

Guest Post on 08/03/2015 in Music Business | Permalink | Comments (2)

Tags: American Motorcyclist Association, Barack Obama, Company, Ellen (TV series), Ellen Pao, Internet forum, Online community, Op-ed, Reddit, The New York Times

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3 Sure Fire Ways Musicians Win On Instagram

Cultivating a large following on Instagram as a musician can be difficult, so here are three useful tips for creatively engaging with your audience in a way that will keep. Continue reading

Guest Post on 08/03/2015 in D.I.Y. | Permalink | Comments (1)

Tags: Apple Inc., Brooklyn, Commodores, Dave Kusek, Facebook, Instagram, McFly, songwriter, Tom Fletcher, YouTube

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Country Star Luke Bryan Debuts Song On Tinder

Luke Bryan is debuting a song on social dating app Tinder. Bryan has placed 12 singles at No. 1 and sold 7.5 million albums with 30 million digital tracks He's. Continue reading

Bruce Houghton on 07/31/2015 in Social Media | Permalink | Comments (0)

Tags: Advertising agency, American Association of Independent Music, Associated Press, Google Play, iTunes, Luke Bryan, Mobile app, Music recording sales certification, pre-order, Streaming media

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Apple Music Uses Snapchat To Offer Look Inside Beats 1 Global Studios

Since even before it launch, Apple Music has been using social media creatively to promote Beats 1. From "leaking" details to posting "exclusive" interviews on YouTube, Beats 1 and Apple. Continue reading

Bruce Houghton on 07/31/2015 in Music Business | Permalink | Comments (0)

Tags: Abu Dhabi Media, Apple Inc., Casey Neistat, Facebook, Instagram, music video, social media, Sony Music Entertainment, Spotify, YouTube

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The Physical Network Launches In US, Rewarding Fans Who Promote Concerts, Festivals [VIDEO]

Harnessing the power of engaged fans is at the center of many startups, particularly in music. The Physical Network has successfully extended that concept to music festival marketing in the. Continue reading

Bruce Houghton on 07/30/2015 in Live & Ticketing | Permalink | Comments (0)

Tags: American Association of Independent Music, Avon and Somerset Constabulary, Barnyard (film), Beastie Boys, Bestival, Disc jockey, Isle of Wight, Los Angeles, Rob da Bank, Streaming media

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8 Social Media Mistakes Musician Make

Having a good social media strategy is important for any a band or artist, but cultivating a strong online presence can be difficult. Here are a few common pitfalls that. Continue reading

Guest Post on 07/28/2015 in D.I.Y. | Permalink | Comments (0)

Tags: brand, Facebook, Instagram, Interaction, marketing, Pinterest, social media, social media strategy, Social network, Twitter

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What Next For Music Marketing?

Can Spotify really save the music industry? Many artists and labels are putting their faith in streaming services, both as a source of direct revenue and a way of gaining. Continue reading

Guest Post on 07/27/2015 in Music Business | Permalink | Comments (0)

Tags: Apple Inc., Calvin Harris, Coachella Valley Music and Arts Festival, Compact disc, Discover (magazine), iTunes, music industry, playlist, Spotify, YouTube

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4 Years Of Impressive Snapchat Growth Compared To Facebook, Twitter, Instagram

Facebook, Twitter and Instagram. Successful social media grow exponentially. But in many ways, Snapchat is on a trajectory all its own, as this infographic shows.

Bruce Houghton on 07/20/2015 in D.I.Y. | Permalink | Comments (1)

Tags: Android (operating system), AOL, Artistdirect, Center Stage (2000 film), Character encodings in HTML, Facebook, Instagram, MySpace, social media, Twitter

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Top 5 Ways To Master Apple Music

While it offers a lot of exciting new possibilities, Apple Music is new on the scene and some of its features may be unfamiliar. Here we explain five key aspects. Continue reading

Guest Post on 07/17/2015 in D.I.Y. | Permalink | Comments (1)

Tags: Apple Inc., Facebook, Instagram, IPhone, IPod, iTunes, Pinterest, social media, Spotify, Twitter

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