Why A Social Media Detox Can Benefit Your Music Career

While social media is certainly an important marketing tool, evidence suggests that constantly monitoring the numbers on your various feeds isn’t necessarily the best approach, and that taking some time. Continue reading

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12 Networking Tips To Success (Virtually) In The Ever-changing Music Industry Landscape

Indie music publicist and networker extraordinaire Fiona Bloom offers her tips on music industry networking during COVID lockdown. By Fiona Bloom of The Bloom Effect I’ve been called one of the best networkers. Continue reading

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YouTube Copies Twitch With Clips

YouTube is copying one of Twitch’s most popular features Clips in an extensive new test. YouTube Clips is currently available alongside select channels and videos on desktop and Android devices,. Continue reading

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Getting More Views On TikTok As A Musician

While achieving much-coveted TikTok fame as an artist may seem to be largely a product of random chance, the reality is that there are a few things artists can do. Continue reading

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5 Tips For Taking The Pulse Of Your Fanbase

When it comes to communicating with your fans, listening is just as important as talking. Here, we offer some pointers on navigating the two-way street of fan communication, and how. Continue reading

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Downtown Acquires Foundee Music Marketing Platform

Downtown Music Holdings will acquire Found.ee, the music advertising and digital marketing platform. Downtown will acquire the intellectual property and technology that underpins Found.ee. CEO Jason Hobbs will join Downtown. Continue reading

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Instagram, TikTok, Unveil New Creator Portals

In an effort to help creators maximize their efforts, both Instagram and TikTok are opening creator portals, which will help creators to more easily edit and upload content. Guest post. Continue reading

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Guide To Creating A Social Media Content Calendar For Musicians

With social media now an established critical part of your marketing arsenal, it’s important to establish a content calendar, to ensure you’re posting consistently enough to cultivate steady growth on. Continue reading

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Is Instagram In Danger Of Irrelevance?

Instagram is getting cluttered and confusing, writes MIDiA analyst Hanna Kahlert, in large part because it borrows too many ‘good ideas’ from other social platforms. By Hanna Kahlert of MIDiA. Continue reading

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New TikTok Q&A Option Allows Creators To Get More Engagement

Hoping to increase engagement between TikTok’s creators and their fans, the popular video sharing platform has debuted a new question and answer feature, which could be good news for artists. Continue reading

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