Social Media

Social Media Likes and Shares mean much less than we thought

Every creator knows the importance of engagement on their content when it comes to boosting the algorithm, but likes and shares don’t mean users are actually digesting the content…..

Alana Bonilla on 03/27/2024 in D.I.Y. | Permalink | Comments (0)
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A musician’s view of TikTok legislation: Guest post by @TheBlakeMorgan

Musician, artist advocate, and founder of #IResepectMusic, Blake Morgan, cuts through the TikTok mania to offer a musician’s view of legislation that overwhelmingly passed the US. House and is currently. Continue reading

Alana Bonilla on 03/26/2024 in D.I.Y. | Permalink | Comments (0)
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Never mind the ban, TikTok users are getting bored with the app anyway…

As the Senate begins debate on a forced sale or ban of TikTok, some stats are already pointing to a decline in growth and usage, writes Mike Masnick of Tech. Continue reading

Alana Bonilla on 03/22/2024 in Music Business | Permalink | Comments (0)
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What would a future in the US look like without TikTok?

The US House passed a bill that may potentially make TikTok unavailable for American users unless TikTok changes its ownership (which looks unlikely). How is this new ban going to affect the music industry…..

Alana Bonilla on 03/20/2024 in Music Business | Permalink | Comments (0)
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Key U.S. user demo is leaving TikTok as new user growth also slows

Real and threatened bans, UMG, and others pulling tracks, mountains of bad press, and increased competition from Meta and YouTube are taking their toll on TokTok, just as the social platform may be forced to look for a buyer…..

Bruce Houghton on 03/19/2024 in Music Marketing | Permalink | Comments (0)
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Why banning TikTok isn’t the answer [Op-Ed]

The House of Representatives overwhelmingly approved the Protecting Americans from Foreign Adversary Controlled Applications Act, which requires China’s ByteDance to sell TikTok or face a ban in the U.S. Now, the battle moves to the Senate, where its future is less certain…..

Alana Bonilla on 03/14/2024 in Music Business | Permalink | Comments (0)
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TikTok’s call to overwhelm Congress backfires

TikTok notified users of a supposed ban on the platform and encouraged them to call their representatives. But the campaign only seemed to make things worse…..

Alana Bonilla on 03/13/2024 in Music Tech | Permalink | Comments (0)
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Alert to users did the impossible and united Congress against TikTok

TikTok’s attempt to rally users and replicate big tech’s Stop Online Piracy Act (SOPA) protests seems to have backfired, and Congress and President Biden have united against the social video platform…..

Alana Bonilla on 03/12/2024 in Music Marketing | Permalink | Comments (0)
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Instagram beats TikTok user growth for the first time in 4 years

According to data from Sensor Tower, Instagram surpassed TikTok in new app downloads last year for the first time since 2020, making it the most downloaded app globally…..

Bruce Houghton on 03/11/2024 in D.I.Y. | Permalink | Comments (0)
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Duster and Gen Z’s 90’s slowcore revival on TikTok and beyond

The unlikely resurgence of ’90s band Duster is just the tip of the spear of a Gen-Z revival and reimagining of slowcore music…..

Alana Bonilla on 03/11/2024 in D.I.Y. | Permalink | Comments (0)
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