Oddisee Fights “The Good Fight” [Case Study]
When D.C. hip hop artist Oddisee decided to release his sophomore album The Good FIght this year, it presented an excellent marketing opportunity for his promotional team, who utilized the artist's interest in coffee as a means. Continue reading
5 Clever Ways To Promote Your Show Beyond Posters, Facebook
While pushing your show on social media and plastering your town with promotional posters can be effective to a certain extent, there are are several other less obvious ways to. Continue reading
6 Ways To Build An Engaged Audience On SoundCloud
SoundCloud is an excellent resource for sharing and promoting your work, particularly when it comes to promoters and labels who don't want to bother with having to download music. If you're. Continue reading
The Struggle Of Selling vs. Giving Away Music [Kosha Dillz]
Here rapper Kosha Dillz discusses the pros and cons of giving music away for free, with a specific focus on how offering free music can frequently benefit an artist in. Continue reading
Facebook Is Offline! [STAY CALM…]
3:53 PM ET Monday Its back up. Exhale… Facebook has been down for almost an hour. Hard to believe this could happen, particularly mid-day on a busy Monday. No word yet. Continue reading
The Changing Role Of Social Media For Bands And Brands
Social media has, undeniably, been a game changer for musicians, but as the social media landscape continues to shift, so too does its role for artists and marketers and it. Continue reading
Why You Need To Be On Instagram, Even If It Means Spending Less Time On Twitter
If you are marketing music and not consistently interacting on Instagram, you are missing a huge opportunity. The picture based social network passed 400 million users this week with growth. Continue reading
4 Common Mistakes Bands Make With Facebook
While the vast majority of bands have some kind of Facebook presence, they do not always utilize the platform to their greatest advantage, often posting inconsistently, or focusing on the wrong sort of. Continue reading
Instagram Now Has 400 Million Users
Instagram announced that it now has more than 400 million active monthly users, up from 300 million in December 2014 and 2X the users that it had in March of. Continue reading
How Much Time Do People Spend On Facebook Each Month? The Answer Is Staggering
The amount of time people spend on Facebook is staggering. A recent JP Morgan analysis of Comscore data shows that the average U.S. Facebook user spent more than 27 hours. Continue reading
