How Mobile Devices Are Changing The Face Of “Live” Events [Ticketfly/Harris Survey]

Whether we like it or not, smartphones, iPads, and tablets have taken up permanent residence in our day to day existence. Fans are on their mobile devices more and more. Continue reading

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Apple Music Service To Add Artist Friendly Direct To Fan Social Features

The last time Apple tried to combine social media with music was a flop. Ping came and went quickly.  But Apple is reportedly ready to try again, adding a twist. Continue reading

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Defining Good Social Media, Email Engagement Rates

Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim for, and it differs from platform. Continue reading

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How to Grow your Fan Base by Focusing on Location

There was a time where location in the music industry had its disadvantages. You may have had a local fan base, but making the world know about your music was. Continue reading

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“What Should I Post On Facebook?” 12 Facebook Tactics That Work

If you feel challenged by Facebook marketing, you should know you’re not alone. In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for bands and brands to get noticed.. Continue reading

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Connecting With Fans Through Messaging Apps

Communication is always a priority, you can never seem to have enough of it. It’s no wonder that messaging apps and services are continuing to see a growth trend. There are. Continue reading

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Understanding Social Media Engagement

Navigating the many different social media platforms  can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect. Continue reading

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6 Steps To Tracking Social Media In Google Analytics

Your website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. Your social media and website presence should be integrated with one another in. Continue reading

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How To Set Up Your First #Twitter Chat

You see the hashtags on Twitter every week: #SBizHour, #MediaChat, #GoGirlsMusic, and on and on. These tags refer to chats, one of the best examples of community building on Twitter. They generate. Continue reading

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