Facebook confirms that only 10.6% of fans see your posts, down 29% this year alone
Facebook’s quarterly “Widely Viewed Content” transparency report has confirmed what musicians and marketers already knew: fewer and fewer followers are seeing their posts. Last quarter, just 10.6% of a US. Continue reading
How TikTok remixes are reviving music from the 2010’s
From the sped-up sound of Nightcore to the slowed-down sound of Slowed & Reverb, simple remixes are helping tracks from the 2010s go viral on TikTok. by Alejandra Arevalo of. Continue reading
How Facebook’s ‘Professional Mode’ is helping musicians
Artists can now attract more fans using Facebook’s new professional mode. Here’s the rundown… by Bobby Owsinski of Music 3.0 If you weren’t paying close attention, you might have missed. Continue reading
Where all the Twitter users are going and what is the fediverse?
Twitter seems to be dwindling as more and more users begin to migrate into the fediverse…what’s the ‘fediverse’? Keep reading to find out… by ROSS SCHULMAN AND JON CALLAS of Electronic Frontier. Continue reading
How to add music to Instagram still image posts
Instagram is now allowing content creators to add music to any still-image posts. Here’s what you need to know… by Bobby Owsinski of Music 3.0 You would think that seeing. Continue reading
YouTube Shorts expands music from 15 to 60 seconds
YouTube Shorts is expanding the length of music and sounds on its short videos from 15 to 60 seconds, thanks to new licensing deals with labels and publishers. In the. Continue reading
A Musician’s Guide to Facebook & Instagram ads in 2022
What works and what doesn’t in social media marketing changes constantly, and our friends at indie music distributor Ditto Music offer a guide for 2022. from DITTO MUSIC As a. Continue reading
Labels demand a big increase in TikTok royalties but fear angering their new friend
UMG, Sony and WMG are demanding a major increase in payments from TikTok and their negotiations will affect all songwriters, musicians, and labels. TikTok logged $4 billion in 2021, and. Continue reading
Why every musician should post on Instagram Reels
If musicians are looking for a place to market and promote themselves, Instagram Reels are a good place to start, and here’s why. by Janelle Borg of AmplifyYou Love them. Continue reading
Twitter delays launch of Blue with verification as chaos continues
Twitter is delaying the launch of a $7.99 monthly paid Blue subscription with verification until at least November 9th, the day after the contentious midterm elections, according to multiple reports.. Continue reading
How TikTok brought Ghost’s track’Mary on a Cross’ back to life
Capitalizing on a TikTok post, the Swedish Metal band Ghost had their first Hot 100 hit with an old psychedelic B-side “Mary on a Cross.” by Maura Johnston of Chartmetric. Continue reading
