Marketing YouTube’s Greatest Hit: Psy’s Gangnam Style Music Video

Since I last wrote about Psy's "Gangnam Style" music video the fate of Psy remains uncertain. He's now either the biggest one hit wonder in the world or the guy. Continue reading

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5 Tips For Identifying & Connecting With Music Bloggers For Music Coverage

Getting coverage of one's music on music blogs and websites is an important part of reaching new fans and keeping older fans excited. Unfortunately there's not a master list of. Continue reading

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MyMusic Targets Fanatics With Online Magazines

Guest post by Alex May (@AlexmDrums) of sidewinder.fm, a music and tech think tank. MyMusic aims to create an online music magazine, but it’s unclear as to who the readers and subscribers should. Continue reading

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Bandcamp Adds Social Layer With Fan Accounts

Adding a social network layer to any established service is always tricky and doesn't always take, especially if it requires new forms of user behaviors. Bandcamp is introducing social network. Continue reading

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The Most Honest Interview About the Music Industry Ever, Featuring Jacke Conte of Pomplamoose

The following interview is a lightly edited and condensed trascript of an episode of The Upward Spiral, Hypebot's music and tech podcast. Jason Spitz: Welcome Jack Conte. Jack Conte: Hello. Continue reading

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Monetizing YouTube Content With Merchandise Annotations

Guest post by Valeria Bornstein of Fame House YouTube is one of the most pervasive social media outlets for both music discovery and fan engagement. As one of the world’s leading online video. Continue reading

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“Social Media Is Bullshit” & Blogging Is Evil: Books For The Social Media Hater

Sick of all this nonsense everybody keeps yelling in your ear about social media marketing while you're busy tuning your guitar? Wondering what the heck becoming a better typist and. Continue reading

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Facebook Has Been Sucking The Life Out Of Artist / Fan Communication

By Scott Perry (@scottperry) of Sperry Media and the New Music Tipsheet. I've stayed out of this fight for a while, but the noise has gotten so loud that I. Continue reading

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Get Involved In The Hypebot & MusicThinkTank Community

Hypebot is much more useful (and fun) as a two way conversation. Pleace join in by adding your comments to posts on the site and on Facebook.  And join our. Continue reading

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Social Music: What Went Wrong and What Can Still Go Right

Guest post by Aaron Master (@aaronmidomi) for sidewinder.fm, a music a tech think tank. Master works at SoundHound Inc., a sound search company. When the history of music social networking is written,. Continue reading

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