The Like Trap: You “Like” Me, You Really Don’t Like Me

Guest post by Julian Weisser (@iamweisser), CCO of Bottol and writer of Ideas then Lemonade. There has been much discussion and debate over the value of a "like" on Facebook. Continue reading

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Hypebot Presents The Upward Spiral Podcast Episode 2 [LISTEN]

Hypebot presents the second episode of The Upward Spiral Podcast, which features Kyle Bylin of Live Nation Labs (and former Hypebot Editor), music industry consultant Jason Spitz (Former Director of. Continue reading

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Creative Marketing: Wayne Coyne, Adam Duritz, Fort Atlantic, Trash Talk, Metaform, Here We Go Magic

Recent creative examples of music merch and marketing include getting cred for using Twitter, releasing an album on Nintendo cartridges, making a studiously transgressive label announcement, fansourcing mixtape art and. Continue reading

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Tenacious D Marketing Music On Reddit’s AMA [CASE STUDY]

Reddit's community-grown Ask Me Anything (AMA) forum could also be called the Anti-Marketing Association. Yes, people do participate with specific marketing goals in mind but it's possibly best approached as. Continue reading

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Blayze: Fans. Artists. United

I was recently watching Kurt Schneider’s YouTube cover of “Safe and Sound” by Taylor Swift, AND expecting a typical cover video. However, at the end of the video, Kurt encouraged. Continue reading

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Engagio Organizes Your Social Media Conversations Onsite Or Via Gmail

Engagio is an interesting new web tool that began as a way to keep track of one's social media conversations and has expanded into what they call a "Conversations Network.". Continue reading

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Seth Godin On Building Your Fanbase

Part of Seth Godin's appeal is the applicability of his thinking across industry verticals. He really is focused on changes that affect dsiciplines across the board. Godin recently shared his. Continue reading

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Usher Adds Fan Avatars & Holograms To Live Show

Capitalizing on the enormous reaction to the Coachella "resurrection" hologram of Tupac, many have been seeking ways to utilize this new technology in order to cash-in on the buzz. One. Continue reading

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Are EDM Artists Buying Facebook Fans? DJ Excision Speaks Out On Controversy

Controversy broke out this week in the Electronic Dance Music scene over whether or not major EDM dj's are buying Facebook Fans. A graphic showing multiple artists' Facebook fan pages. Continue reading

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Twitter, Pepsi Announce Music Partnership For Live Concerts, Downloads & More

Music is definitely huge on Twitter – so huge in fact, that the top five most-followed accounts are musicians. Recognizing the high amount of engagements musicians experience through their service,. Continue reading

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