Grammys Bring Artists Social Media Bump, But It’s Not As Big As You Might Think [STATS]

The Grammy bounce is an accepted sales pheonomena, so its no surprise that it extends to social media. But just how big a bump do the Grammys provide?  Like many. Continue reading

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MySpace Adds 1 Million Users After Music Refocus

MySpace traffic has been in a death spiral for more than two years. At its peak, MySpace attracted 75.9 million unique visitors each month, but that had slipped to 33. Continue reading

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The Civil Wars On Piracy As Marketing

The Civil Wars have previously discussed marketing with free music and the importance of fans sharing the duo's music with their friends. However, I had not heard their take on. Continue reading

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11 Top Ways To Create Compelling Music Video Content

This guest post is by Bob Baker and Kendra Wright of www.TheBuzzFactor.com Every artist should be using online video as part of their promotional toolkit. That means you must set. Continue reading

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OneSheet Adds iTunes, Expands Management Team

OneSheet has added an iTunes sales widget to the options available to users of its musician and entertainment web site creation tool.  Founder Brenden Mulligan also announced major additions to. Continue reading

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Music Marketing With Facebook Timeline Covers & Movie Maker

The introduction of Facebook's Timeline opens up new possibilities for music marketing that will become even more significant as it is extended to Pages. Though most bands and many individual. Continue reading

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Agile Music: Artist Creativity & Music Formats In the Age of Mass Customization

This guest post by Mark Mulligan, a respected independent music analyst who publishes the Music Industry Blog, includes the full text and main graphics of the speech he delivered at. Continue reading

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Full Text Of Mark Zuckerberg’s Letter To Potential Facebook Investors

On Wednesday, Facebook announced its much anticipated $5 billion IPO and CEO Mark Zuckerberg sent this carefuly wored yet heartfelt and hopeful letter to potential investors. "Facebook was not originally. Continue reading

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Rock-Til-You-Drop Connects Part-Time Musicians

Rock-Til-You-Drop.com (RTYD) is a social network, support system and promo site all tied into one that's dedicated to "supporting and promoting older musicians and bands active at a local level.". Continue reading

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How The 80/20 Rule Applies To Your Social Media Strategy

The Pareto Principle, more commonly also known as the 80–20 rule, states that for many events, roughly 80% of the effects come from 20% of the causes. In business for. Continue reading

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