Mike Volpe: How To Improve Your Online Presence
(# mashsmday #smday) Artists in the digital age have a big advantage, because so much of marketing and building brand today is based on publishing remarkable content, and that is. Continue reading
Greg Rollett: Leverage Other People’s Audiences
(# mashsmday #smday) Social media gives everyone a voice, but not all voices are created equal. As an indie musician, you have to understand that some people have bigger, wider. Continue reading
Refe Tuma: Cold Pitching & Social Media
(# mashsmday #smday) Contrary to what some self-proclaimed social media gurus might suggest, social media is not well suited for direct sales and conversions. Social media allows you to find, engage. Continue reading
Hypebot Celebrates Social Media Day Tomorrow
A few weeks back, the social media blog Mashable announced that they are celebrating Social Media Day on June 30th. In accordance, we decided to do a little something special ourselves. Tomorrow, we will be featuring. Continue reading
Andrew Dubber: Shut Up And Listen To Your Fans
As someone who once spent the better part of an internship solving captcha puzzles and spamming ‘potential fans’ for artists on MySpace, I found Andrew Dubber’s recent article on Social. Continue reading
HOW TO: Build A Twitter Strategy for Your Band
Megan Berry, a Marketing Manager for Klout, has written a great overview of the questions that businesses need to ask themsevles and consider before crafting a Twitter strategy. Her five insights are. Continue reading
MySpace360Wizard Launch & Account Giveaway
MySpace360Wizard gives artists an easy and relatively cheap way to design their MySpace profile. Normally, this type of profile generator isn't something I get too excited about, but it seems like the right. Continue reading
110B Minutes Spent On Social Networks & Blogs
Neilson, the market research firm, has published statistics saying that “the world now spends over 110 billion minutes on social networks and blog sites each month. This equates to 22%. Continue reading
Ariel Hyatt On The Power Of Friendship
On the eve of her birthday, music marketing and PR specialist Ariel Hyatt took a moment to recognize the great friends in her life that helped her along the way and. Continue reading
Trust & The Social Consumer
If you subscribe to the concept that (at least sometimes) the band is a brand and the fan is at their core a consumer, there is something to be learned. Continue reading
