Social Media

Red YouTube play button icon centered on background for digital media, online video marketing, and video platform branding.

YouTube leads emerging markets by being social, format-flexible

YouTube leads emerging markets by blending social media and entertainment in ways traditional streaming services can’t match. With mobile-first audiences in India and South America driving massive growth, others are. Continue reading

Alana Bonilla on 03/12/2025 in Music Business | Permalink | Comments (1)
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TikTok and Reels

3 Key Insights about Music Fans on TikTok

TikTok’s latest Music Impact Report looks at music fans on TikTok and how the platform drives discovery, streaming, and viral success.

Alana Bonilla on 03/11/2025 in D.I.Y. | Permalink | Comments (2)
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TikTok app on smartphone screen showing logo for social media marketing and content creation.

How To Promote Music and Concerts on TikTok

TikTok has made it easier to reach new fans. Learn how to use trends, challenges, and smart strategies to promote music and concerts on TikTok.

Alana Bonilla on 03/10/2025 in Music Marketing | Permalink | Comments (1)
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tiktok music promotion

20 Short Form Video Music Promotion Ideas

Want to boost engagement and drive more streams with short form video? These 20 proven TikTok and Reels short form video music promotion ideas can help indie artists stand out.. Continue reading

Alana Bonilla on 03/07/2025 in D.I.Y. | Permalink | Comments (0)
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YouTube leads emerging markets

YouTube updates enhance engagement, expand reach

Recent YouTube updates enhance engagement, expand reach, streamline the content creation process, and more. Here’s a breakdown of the recent YouTube updates. YouTube updates enhance engagement and expand reach from. Continue reading

Alana Bonilla on 03/05/2025 in Music Business | Permalink | Comments (0)
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TikTok refreshes desktop app

TikTok refreshes Desktop App in challenge to YouTube

TikTok refreshes Desktop App, in the latest salvo in its ongoing battle with YouTube.

Bruce Houghton on 02/28/2025 in Apps, Mobile & SMS | Permalink | Comments (0)
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Instagram reels DMs

Marketing Music on Instagram just got easier

Marketing music on Instagram just easier thanks to new features from playable track snippets in DMs to scheduled messages and group chat QR codes, these updates are perfect for music marketing.

Alana Bonilla on 02/26/2025 in D.I.Y. | Permalink | Comments (0)
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Monetize Music on YouTube and TikTok

How to Monetize Music on YouTube and TikTok

It’s wonderful when a song goes viral, but it’s even better to get paid for it. Learn how to monetize music on YouTube and TikTok and get every dime you deserve.

Bruce Houghton on 02/21/2025 in D.I.Y. | Permalink | Comments (2)
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TikTok music dominance is fading as younger users defect

While by some metrics TikTok is still outperforming YouTube and Facebook, there are the MusicWatch team found clear signs that TikTok music dominance is fading, especially among its younger users.

Alana Bonilla on 02/20/2025 in Music Business | Permalink | Comments (1)
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Moody young woman with red curly hair sitting on a tree branch by the lake, holding an acoustic guitar, wearing black boots and jacket, enjoying outdoor music session in nature, autumn scene with leafless trees and water reflection.

Pre-Launch Strategies for successful Music Video Releases

Successful music video releases don’t just happen. These simple strategies executed before the release will help you build hype, stay organized, and get more views.

Alana Bonilla on 02/20/2025 in D.I.Y. | Permalink | Comments (1)
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Facebook is deleting live video

Facebook is deleting all live streams: Act Now!

Facebook is deleting all live streams and live video recordings that are 30 days old or older starting on February 19th.

Bruce Houghton on 02/19/2025 in D.I.Y. | Permalink | Comments (0)
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