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Post-release strategies to maintain momentum for music

You dropped the track, but the real work starts after release day. Learn the key post-release strategies that keep your momentum strong, grow your audience, and turn one song into long-term success.

Alana Bonilla on 08/26/2025 in D.I.Y. | Permalink | Comments (0)
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Spotify adds DMs, says In-App Messages will ‘Drive Hype’

Spotify adds DMs for Free and Premium users aged 16 years and older in select markets this week on mobile devices. The streamers says in-app Messages will drive hype. Spotify. Continue reading

Bruce Houghton on 08/26/2025 in Music Marketing | Permalink | Comments (0)
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Ghost Musicians and the Era of Perfect Fit Content on Streaming

AI-generated bands and ‘ghost musicians’ ir “ghost artists” are everywhere on Spotify playlists. Backed by a strategy known as Perfect Fit Content, these fictional acts are created to blend seamlessly. Continue reading

Alana Bonilla on 08/22/2025 in Music Business | Permalink | Comments (0)
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How To Find Playlist Curators Who Actually Get Your Music

Landing on the right playlist can make or break a release, but it’s not about chasing numbers. Learn how to find playlist curators who truly get your sound and then maintain long-term relationships with them.

Alana Bonilla on 08/21/2025 in D.I.Y. | Permalink | Comments (0)
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Global Music AI

How Global Music Markets Use AI Differently

As AI reshapes the creative industries, a surprising shift is emerging that may give non-Western markets an edge. Learn how global music markets use AI differently and why it matters.

Alana Bonilla on 08/21/2025 in Music Business | Permalink | Comments (0)
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Artists are leaving Spotify (again). Here’s what’s different now

A growing number of indie artists are leaving Spotify, due to CEO Daniel Ek’s AI military investments and deeper frustrations with streaming. Their quiet exits hint at a shift in artist priorities that could disrupt the digital music.

Alana Bonilla on 08/20/2025 in Music Business | Permalink | Comments (0)
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The Unexpected Trance Music Resurgence

A trance music resurgence is happening thanks to artists like FKA twigs. The Weeknd and Oklou. By weaving its signature elements into pop, R&B, and beyond, today’s stars are transforming the genre.

Alana Bonilla on 08/18/2025 in Music Business | Permalink | Comments (0)
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How To Get Started with Spotify for Artists

Learn how to get started with Spotify for Artists. Learn to manage music and grow a fanbase, get verified, pitch songs, and track success all in one place.

Alana Bonilla on 08/15/2025 in D.I.Y. | Permalink | Comments (0)
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Spotify raises premium price

What Top Artists Earned On Spotify Last Year

Between multiple middlemen and unknowable contract details, projecting what any artist “earned” on Spotify is a a tricky business. But that does make it any less interesting. Here Bobby Owsinski takes data from ChartMasters and RouteNote for an educated guess at what the 10 top earned on Spotify last year.

Alana Bonilla on 08/14/2025 in Music Business | Permalink | Comments (0)
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How can a major artist not know how streaming payments flow?

How does a major international recording artist have so little understanding of how streaming payments flow?

Bruce Houghton on 08/13/2025 in D.I.Y. | Permalink | Comments (0)
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Spotify adds paid subs

How to Use Instagram Spotify Listening Now Notes to Market Music

Instagram Spotify Listening Now Notes let you share the music you’re playing, updating automatically as songs change. It’s a low-effort way for artists to promote new music, shout out collaborators, and stay top of mind without posting full content.

Alana Bonilla on 08/12/2025 in D.I.Y. | Permalink | Comments (0)
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