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Hits, Hype, and the Half-Life of Pop Music

In the age of TikTok and Spotify, pop hits are rising to fame then fading into obscurity faster than ever. Bobby Owsinski looks at the the half-life of pop music, why many songs peak in days, and what it takes to create a hit that sticks.

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Why Young Men Care Less About Music and Why It Matters (A Lot)

Young men care less about music and and more video games than in previous generations.. With fewer male listeners and no marketing aimed at them, is a major streaming collapse could be closer than anyone thinks?

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How Distributors Can Support Artists and Fight Streaming Fraud

Learn how distributors can support artists while still fighting the growing problem of music streaming fraud.

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Welcome to entertainment’s Mad Max era. Here’s where it leads

The music and entertainment industries are stuck in a zero-sum battle for time, money, and attention—where one player’s win is another’s loss, says Tatiana Cirisano of MIDiA. As competition intensifies and resources shrink the systems holding it all together are starting to crack. Welcome to entertainment’s Mad Max era.

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Spotify expands mental health programs

Spotify mental health programs expand Heart & Soul initiatives

Spotify has expanded its Heart & Soul, Mental Health for Creators initiative. First launched in 2018, the Spotify mental health programs now include financial support for non-profits and musicians seeking care as well as expanded access.

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Chartmetric 2024 Report

Chartmetric adds context to stats with cross-metric analysis

Stats tell a story, but it can be a leading one. Now Chartmetric adds context to stats with cross-metric analysis and comparison tools.

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Why songs are peaking faster and then fading away?

Why songs are peaking faster and then fading away

1990s music fads came and went, but today’s viral songs and stars fade even faster. Using Spotify’s Top 50 charts, Chartmetric uncovered the fleeting nature of modern pop stardom and looked at why songs are peaking faster than ever.

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AI music scams fraud

How AI Music Scams steal from Musicians and Labels [VIDEO]

Scammers and some more “legitimate” players are using AI to impersonate artists and flood playlists with fake tracks and making millions.

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P-pop Goes Global with BINI, SB19, New Wave of Filipino Artists

Once a sleeping giant on the worldwide stage, a massive audience is forming as P-Pop goes global thanks to social media virality and authenticity.

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tencent music super vip svip

Lessons worth learning from the Tencent Music Super VIP tier

MIDiA’s Olivia Jones writes about how the Tencent Music SVIP tier is setting a new standard with features and strategies that deliver faster, measurable results. Spotify, Apple Music, Amazon Music and other western streaming platforms need to take note.

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Most people are fine with Renting Music, study finds

A new study shows most people are fine with renting music through streaming services rather than owning it. But with fewer users paying for multiple subscriptions, streaming may be hitting its limit.

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