Music industry insights, weekly recap, Hypebot blog, music marketing trends.

MusicThinkTank Weekly Recap: Songwriting mistakes • Musical goals • Oldest song • More

On MusicThinkTank this week, our contributors shared articles on how to fix common songwriting mistakes, the oldest known song ever written, how to cultivate a stage persona, and more! Shaun. Continue reading

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YouTube video watch time analytics and tips for increasing viewer engagement and retention. Focuses on optimizing YouTube content for better watch time to boost channel growth and rankings.

Watch time is essential to growing a YouTube channel – Here’s why

If you’re an artist with a YouTube channel, chances are you invest a fair amount of time creating content for it, but if these videos aren’t pulling viewers in, then. Continue reading

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Clamped wallet with money using a C-clamp, symbolizing financial pressure or budget constraints.

Will the Copyright Royalty Board share the madness of pretending that songwriters don’t feel the effects of economic inflation?

Beginning in 2006, the CRB stopped including a CPI based rate increase for mechanical royalties, but as inflation continues to grow (albeit slowly) will the Copyright Royalty Board continue to. Continue reading

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Headphones on man walking across city street, urban environment, music or podcast listening, street scene, trendy city lifestyle, casual fashion, modern city life, outdoor activity, downtown crosswalk, lifestyle photography.

Third-party playlisting: What is it?

Getting your music heard continues to be one of the greatest challenges artists face in the crowded streaming marketplace. While landing a track on an official playlist can be career-changing,. Continue reading

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last week's top music business news

REWIND: New music industry’s week in review

In this rewind back through music industry news, we look at the Black and Asian singers bridging genre, culture, and audience, YouTube’s $4B payout to the music industry over the. Continue reading

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Megaphone with speech bubble, digital illustration of marketing and announcements, emphasizing music industry, social media, digital communication, and hype trends.

Last week in music industry commentary

From those commentators inside the industry, we this week heard about how industry platforms and creators need to rethink how they work together, where the Int’l Federation of Musicians stands. Continue reading

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Checklist with pen icon for music industry, artist promotion, social media marketing, and digital marketing strategies.

Getting It Done: Last week in D.I.Y. & Indie music

Tips, tricks? We’ve got it all this week, with advice on music business rules you should break, how to make money from music – even if you have no fans,. Continue reading

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A social media notification icon with a red background, white heart symbol, and a notification count of one, representing engagement and social interaction.

Facebook, Instagram now allow users to hide “LIKE” counts, but should you?

Instagram and Facebook users now have the option to hide public “LIKE” counts. Facebook explains why: “We heard from people and experts was that not seeing like counts was beneficial. Continue reading

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Close-up of a vintage vinyl record player next to a 1970s jazz album cover titled "What's Going On" by Marvin Gaye, with a stack of records on a wooden surface.

How the music industry failed to answer Marvin Gaye’s call: “What’s Going On”

In year full of anniversary’s Marvin Gaye’s classic 1971 hit “What’s Going On” is turning 50. Here, Fred Jacobs explores the risks Gaye took in creating the song, and how. Continue reading

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Empty music stage with microphones, guitars, drums, and amplifiers at a live concert or festival. Perfect for articles on live music performances, event setup, or concert photography.

How musicians are still being affected by the pandemic

While producers and solo artists have certainly struggled during the pandemic, bands have been hit especially hard, with lockdown cutting into revenue, forcing many to explore new creative directions, and. Continue reading

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Members Media review

Instagram adds merch sales integration from MerchBar, but not for most artists

Instagram has added a music merch sales integration via a partnership with Merchbar, but only a select group of artists are eligible. I’ve been critical of similar partnerships in the. Continue reading

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