The social media 80/20 rule is deceptively simple: 80% of your posts should be engaging content and 20% should be promotional content. Put another way, if you want to keep fans engaged, no more than 20% of posts should “sell.”

Episode 219 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now. LISTEN HERE.

On a week when 2 Live Crew fought and won back their rights and royalties, this week’s Hypebot Flashback Friday revisits a study by Stanford University that shows that bands that split royalty income evenly are more successful.

A new investigative report by ABC News purports to show that Live Nation exploits artists and regularly rips off fans with the help of ticketing arm Ticketmaster.

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Spotify has added music videos in 97 markets after an 11 market test as well as tools for Artists and features designed to enhance video discovery and the viewer experience.

Learn the basics of successful gigging with a free course on touring for musicians offered online by the Berklee College of Music and Coursera. Free course on touring for musicians. Continue reading

The new music industry tribe is gathering in LA next week for the SOUND Connections music conference. The day event offers a unique opportunity to build relationships and gain insights as part of the creative and business community driving the music industry forward.