
YouTube Marketing for Musicians: What’s Working in 2025
“If you’re putting time and energy into building your YouTube presence this year, it’s not enough to upload and hope for the best,” says music publicist Ariel Hyatt of Cyber PR. In 2025, the artists who win at YouTube music marketing understand how to use the platform’s newest tools and trends to their advantage.

YouTube leads emerging markets by being social, format-flexible
YouTube leads emerging markets by blending social media and entertainment in ways traditional streaming services can’t match. With mobile-first audiences in India and South America driving massive growth, others are. Continue reading

Instagram Edits takes on TikTok with new Creator Tools App
Instagram Edits challenges TikTok’s CapCut with an app packed with advanced tools, trending audio, and premium features to support creators. Instagram Edits takes on TikTok with new Creator Tools App. Continue reading