YouTube Testing ‘Applause,’ A New Feature To Support Creators

Following the lead of live streaming platform Twitch, YouTube, is test driving a new feature known as ‘Applause’ which allows users to more directly support creators through micro-transactions.

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Guide To Marketing Your Music Video

Particularly if you’re a new artist working to establish your self, developing a well-thought out strategy before dropping your next music video is key to its success. In this piece,. Continue reading

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Tokyo’s Revenge: First TikTok Superstar Of 2020

Frequent users of TikTok have doubtless heard the work of Connecticut-based rapper Tokyo’s Revenge, who has had two songs dominating the platform for the better part of three months. Here. Continue reading

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Does Your Music Qualify For YouTube’s Content ID System?

The YouTube content ID fingerprinting system can enable content owners like artists and labels to identify and track the material that they own on the platform – provided, that is,. Continue reading

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TikTok App Downloads Are Up 45%

TikTok was the most downloaded non-game app in the world last month with more than 104.7 million installs. That is a 46% percent increase over January 2019. The countries with. Continue reading

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Should Artists Promote Their Music On TikTok? [VIDEO]

While music is certainly an integral part of keeping TikTok users entertained on the platform, whether or not artists should be sinking a lot of energy and money into promoting. Continue reading

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YouTube Reports $15 Billion In Revenue, CEO Wants More – Where’s Ours?

YouTube’s annual revenue exceeded $15 billion in 2019. Even so, the CEO suggests there’s significantly more room for growth, leading some to question where their piece of the pie is.. Continue reading

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YouTube Pulls Live Stream Over Copyright Claim Before It Even Starts

Issues over YouTube’s handling of copyright enforcement reached a new level recently, after one YouTuber found their live stream had been taken down thanks to a copyright claim from Warner. Continue reading

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Justin Bieber Is First Artist to Reach 50M YouTube Subscribers

Justin Bieber is the first artist to reach 50 million subscribers and 20 billion subscribers on his YouTube artist channel. Bieber has earned over 3 billion views on YouTube in the. Continue reading

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How A Single Video Can Change Everything

In an oversaturated market like the music business, even innovative and incredibly talented bands can often work for years without getting any kind of traction, until that special something clicks.. Continue reading

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