How Vevo is different than YouTube + music video promotion best practices
David McTiernan, the Head of Artist/Label Relations & Digital Marketing at Vevo joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Vevo is the world’s leading music. Continue reading
YouTube bans ‘Musical Creator’ account for DMCA takedown fraud
While few would debate the need for the DMCA takedowns on YouTube, many can attest to a myriad of mistakes and abuse. Here Techdirt’s Timothy Geigner “celebrates” a long-overdue music-related. Continue reading
The WORST music marketing mistakes (and how to prevent them)
Nobody’s perfect, and mistakes are bound to be made in any job, but some are worse than other and can have a far more detrimental impact on your career. Here,. Continue reading
YouTube Music’s #YouTubeBlack Voices Class of 2022 introduced
As 2021 draws to a close, YouTube Music is revealing its #YouTubeBlackVoices Artist Class, a program aimed at amplifying Black voices on YouTube by offering artist support with funding and. Continue reading
YouTube answers 5 questions about its discovery algorithm
Getting users to discover your content is the most essential part of building your audience, and while many platforms are fairly opaque about how their discovery algorithms work, YouTube has. Continue reading
Artist’s guide to earning money from YouTube channel memberships
Thanks to a handy feature on YouTube, fans are now able to support the channels of their favorite artist via monthly ‘channel membership’ fees. Here, we look at how you. Continue reading
Spotify expands creator access to video podcasts via Anchor
Spotify is expanding its video podcast offering for both creators and listeners through Anchor. Now, creators who apply for access to video capabilities in Anchor can publish their video podcasts. Continue reading
How to boost your engagement on TikTok
It’s safe to say that TikTok is having a moment right now, and as artists, producers, labels, and songwriters alike all turn to the platform in search of new fans.. Continue reading
85% watch your videos with the sound off, plus what you can do about it
New data has revealed that 85% of consumers who view your painstakingly edited video online will do so without any audio whatsoever. Despair not, there are solutions! By Bobby Owsinski. Continue reading
How to land your music on the TikTok ‘For You’ page
TikTok has gained a reputation in the music industry for its star-making power, particularly where its ‘For You’ page is concerned. Here, we explore how artists can land a spot. Continue reading
