
5 artists who blew up on TikTok
By this point, TikTok’s power as an industry influencer is well known. Thanks to the platform’s popularity, it has allowed some relatively obscure artists to blow up practically overnight. Here,. Continue reading

4 way you can use YouTube to support your music career
With its massive user base and ease of accessibility, YouTube is a huge asset in supporting an artists career. So how can you make the platform work best for you?. Continue reading

2M creators earn money via YouTube’s Partner Program ($7B in the last 3 months)
More than 2 million musicians and other creators are now earning money using YouTube’s Partner Program. Over the last three years, YouTube says that it has paid more than $30. Continue reading

Using YouTube Shorts to promote your music
After TikTok and Instagram Reels demonstrated the viability of short-form video content, YouTube wanted to get in on the action and created YouTube Shorts, providing a great new tool for. Continue reading

Founder Jeff Price condemns SESAC acquisition of Audiam
US performing rights organization SESAC has purchased music publishing digital rights collection agency Audiam from Canadian PRO SOCAN. Audiam licenses, monitors, collects, and distributes YouTube and other digital-use royalties. The financial. Continue reading

These TikTok songs earn the most money
While we hear a lot about how streaming on platforms like Spotify is only financially beneficial to a handful of artists, less is known about what TikTok does for an. Continue reading

Warner Music Group, Lightbox partner to create music TV, films
WMG’s film and television department has struck up a deal with film and TV company Lightbox co-create a variety of non-fiction film and TV projects which will likely benefit both. Continue reading

Facebook debuts ‘share to Stories’ for music videos
Facebook is launching a new feature intended to amplify the visibility of new released music videos with it’s new “Share to Stories” option. Here, we look at what it does. Continue reading

Why the strategy used by YouTube’s biggest channels probably won’t work for you
As a band or artist trying to promote your YouTube presence, it can be tempting to try and ape the strategy of some of the platform’s heaviest hitters, but what. Continue reading

YouTube ad revenue jumped 84% in Q2
Thanks to a steady uptick in online consumer and business activity, YouTube’s advertising revenues ticked up a solid 84% in the second quarter of 2021, bringing in $7 billion. Guest. Continue reading