5 reasons every artist and music brand needs promo videos and how to afford it
Quality music videos and video press kits are essential marketng tools that often seem out of reach for the average working musician. Thanks to startups like Vloggi, which aggregates user-generated. Continue reading
Watch time is essential to growing a YouTube channel – Here’s why
If you’re an artist with a YouTube channel, chances are you invest a fair amount of time creating content for it, but if these videos aren’t pulling viewers in, then. Continue reading
The secret guide to smarter music marketing in 2021
Music marketing has never been easy but, as James Shotwell here explains, a shift in perspective, and understanding of how contemporary fandoms work, can help pave the way to significant. Continue reading
YouTube makes all uploaded music available to Shorts and not everyone is happy
YouTube will make all uploaded music available to Shorts creators, as the TikTok-like platform expands to more countries. YouTube announced the music feature last month, but now tells The Verge it will. Continue reading
Black and Asian singers who are bridging genre, culture, and audience
In recognition of Asian American and Pacific Islander Heritage Month and Black Lives matter, Michelle Yuen is highlighting the work of four incredibly talented Black and Asian singers, whose creative. Continue reading
YouTube paid $4B to music industry in the last 12 months
YouTube paid the music industry more than $4 billion during the 12 months that ended in March of 2021. It was the music and video service’s highest music payout ever.. Continue reading
TikTok Radio could mean a broader audience for new artists
TikTok’s plan to launch TikTok Radio this summer – in conjunction with Sirius XM/Pandora – could be good news for up and coming artists, who have historically benefited from TikTok’s. Continue reading
Music video production could be a thing of the past thanks to AI-generated videos
For artists, the job of creating and editing music videos can be time-consuming, and often expensive process. Thanks to companies like Rotor Videos, however, which provide AI-generated videos, this manual. Continue reading
YouTube Shorts: Everything you need to know as an artist
In a bid to challenge TikTok, YouTube is finally releasing YouTube Shorts to the public. Here, we look at everything you need to know about YouTube Shorts and how it. Continue reading
Redefining what it means to be successful in the music business [Video]
Stardom has never been an easy thing to achieve in music business, and while that isn’t changing anytime soon, how we think of success in music business can. Here, we. Continue reading
