HOW TO: Create A Targeted, Cute Viral Music Video

Marketing music is never easy. It's a constant challenge. Do you try and reach a new fans or do you create something your fans are sure to love, hoping it. Continue reading

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The First 3D 360-Degree Music Video Arrives

In 2010, we saw several highly innovative and interesting music videos debut. Some of these were worth writing about due to the sheer amount of work and timing that went. Continue reading

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Pomplamoose Actually Has Terrible Internet [VIDEO]

Below is a short interview that YouTube did with Jack Conte and Natalie Dawn of Pomplamoose. In it, there are several great and insightful quotes. Right off the bat, Conte. Continue reading

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Pure Discovery Isn’t A Business Model [VIDEO]

Scion's Music(Less) Music Conference has posted several great videos that explore the dynamic between A&R and music bloggers. In theory, bloggers perform the discovery function that's been long attributed to. Continue reading

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HOW TO: Bring Your Audience to You – If You Absolutely Can’t Tour To See Them

Due to the decline in the sales of record music, many artists are packing up their gear and hitting the road. It's where the money is – sort of – if. Continue reading

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Arcade Fire’s ‘The Wilderness Downtown’ Named Best Website of 2010

The Favourite Website Awards have honored Arcade Fire's interactive music video "The Wilderness Downtown" as the best website of 2010. The video for their song "We Used To Wait" ignited. Continue reading

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Richie Hawtin At NAMM 2011 On The Future Of The Digital DJ [VIDEO]

Richie Hawtin has been called by some the Bill Gates of techno. In this five minute video Ean Golden interview's Hawtin at the recent NAMM 2011 show on the future. Continue reading

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VEVO Creates “Behind The Music” Video Shorts

Have you ever wanted to hear the story behind "Gives You Hell" by The All-American Rejects? OK, maybe you haven't, but some of their fans have. VEVO has partnered with. Continue reading

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Your Brain While Improvising Music, Freestyling Rap

Is it possible to study creativity scientifically? That’s what researcher Charles Lamb wants to know. He has been analyzing how the brain works during musical improvisation. To do so, he. Continue reading

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Are 3D Music Videos Still Cool? Were They Ever?

In the last six months, we've written about a number of cool music videos that deserved a little attention. This band empowered 24,000 fans to star in their music video.. Continue reading

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