YouTube & Video

YouTube leads emerging markets by being social, format-flexible

YouTube leads emerging markets by blending social media and entertainment in ways traditional streaming services can’t match. With mobile-first audiences in India and South America driving massive growth, others are. Continue reading

Alana Bonilla on 03/12/2025 in Music Business | Permalink | Comments (1)
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Monetize Music on YouTube and TikTok

How to Monetize Music on YouTube and TikTok

It’s wonderful when a song goes viral, but it’s even better to get paid for it. Learn how to monetize music on YouTube and TikTok and get every dime you deserve.

Bruce Houghton on 02/21/2025 in D.I.Y. | Permalink | Comments (2)
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Instagram Edits takes on TikTok with new Creator Tools App

Instagram Edits challenges TikTok’s CapCut with an app packed with advanced tools, trending audio, and premium features to support creators. Instagram Edits takes on TikTok with new Creator Tools App. Continue reading

Alana Bonilla on 01/30/2025 in Music Marketing | Permalink | Comments (4)
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YouTube Guide for Musicians

New public YouTube Audience stat: What it means for artists

A new public YouTube audience stat provides a new metric for artists and he industry to measure and market popularity.

Bruce Houghton on 01/10/2025 in D.I.Y. | Permalink | Comments (1)
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AI Detection of Artists: YouTube and CAA partner

YouTube is joining forces with mega-agency CAA to create tools for AI detection of artists that protect their likenesses and identities.

Alana Bonilla on 12/23/2024 in Music Business | Permalink | Comments (0)
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UMG sues Tunecore and Believe: $500M in ‘industrial scale infringement’

UMG sues Tunecore and Believe for what it says is “industrial-scale copyright infringement” worth at least $500 million in damages. Concord Music Group and ABKCO Music & Records are also plaintiffs

Bruce Houghton on 11/05/2024 in D.I.Y. | Permalink | Comments (0)
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TikTok ban

Best TikTok Alternatives for Musicians as indie takedowns loom

October 31st was the expiration date for hundreds of licensing deals for independent distributors and labels including DistroKid, CD Baby, Secretly and Beggars. So what are the best TikTok alternatives?

Bruce Houghton on 11/01/2024 in D.I.Y. | Permalink | Comments (0)
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What YouTube Viewers Value: Secrets to Keeping Them Engaged

Learn what YouTube users value and the secrets to keeping to keeping them coming back for more in 2024. Here are the must-know strategies to elevate your content and build a loyal audience.

Alana Bonilla on 10/18/2024 in D.I.Y. | Permalink | Comments (0)
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YouTube Shorts views

Music Marketing on YouTube Shorts just got 3X better

YouTube just announced several updates, but one in particular offers a major improvement to marketing music on YouTube Shorts. Music Marketing on YouTube Shorts just got 3X beter Starting October. Continue reading

Bruce Houghton on 10/04/2024 in D.I.Y. | Permalink | Comments (1)
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Video Presenter Greetings: What works best?

With the growing importance of video in marketing music, how you greet an audience has taken on new meaning. “What’s up!” vs. “Welcome back” project very different messages. How do you want to greet your fans? What are the most popular video presenter greetings?

Bruce Houghton on 10/04/2024 in Music Marketing | Permalink | Comments (0)
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music marketing vs. advertising

A Guide To Short Video Music Promotion

Explore the most effective short video music promotion strategies on TikTok and other platforms. Elevate your career with these expert insights designed to maximize your reach and impact.

Alana Bonilla on 08/16/2024 in D.I.Y. | Permalink | Comments (0)
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