YouTube Gets Social
As socialization continues to dominate the web, YouTube, once satisfied with being the top online video site, is taking steps not to be left behind. They've built some tools into. Continue reading
WMG Pacts With FreeWheel To Monetize Video
The Warner Music Group has signed on with FreeWheel to manage and monetize its online advertising strategy. Under the agreement, WMG will use FreeWheel's Monetization Rights Management (MRM) platform to. Continue reading
Foo Fighters Draw 440,000 To Web Only Concert
It's not quite the 10 million that YouTube says watched last week's U2 online concert, but 440,000 tuning in to see a net only concert by the Foo Fighters via. Continue reading
Video From Google Music Search Announcement
Video interviews with executives involved in the project including RJ Pittman of Google, MySpace’s Courtney Holt and Bill Nguyen of lala (via Techcrunch) and two video preview of the new. Continue reading
“Barbie Girl”: 12 Years Later The Subject Of A Lawsuit Becomes Mattel’s Marketing Tool
In 1997 Mattel Corp. sued one hit wonders Aqua for copyright infringement over their annoying yet catchy hit “Barbie Girl”. The lawsui lasted until 2002 when the judge ruled in. Continue reading
John Mayer Video Adds Each Fan As A Digital Extra
Augmented Reality Comes To Music Videos The new John Mayer video uses a bit of digital trickery to insert the fan watching into the background as an extra. Fans turn on. Continue reading
VEVO To Launch Before Year’s End
(Updated) YouTube is on the verge of getting its first real competition…or not. Tucked inside yesterday's announcement that Universal and Sony backed music video channel VEVO had received major funding. Continue reading
WMG Pacts With Outrigger To Monetize Videos
Warner Music Group is partnering with Outrigger Media to sell online advertising and sponsorships. Outrigger will represent the label group to potential sponsors and advertisers for WMG operated sites, third-party. Continue reading
Rapper Paul Wall Films Video Entirely On iPhone
Rapper Paul Wall's new video for “I Need Mo” featuring Kobe and Travis Barker from his Fast Life album was filmed entirely using an iPhone 3GS by director Amir Valina.. Continue reading
Two YouTube Musicians Start An Indie Label For Other YouTube Musicians
Small indie label DFTBA – which stands for "don't forget to be awesome" – focuses entirely on acts that gained their first attention via YouTube and is run by online. Continue reading
Online Video Views Climb. YouTube Dominates
comScore's Video Metrix reported that in the U.S. 161 million people watched more than 25 billion online videos viewed during August, an all time record. Google sites surpassed 10 billion. Continue reading
