The New Demo Tape
This is the first essay by Hypebot intern Mike Pineau (@mikejpineau). From the minute a shaggy-haired kid plugs his slightly used guitar into his slightly used amp, frailly strumming his. Continue reading
Video: What It’s Really Like To Work In A Music Store
Music store clerk is high on the list of jobs that aspiring musicians take to pay the bills while honing their craft. Beats working in Wal Mart, right? In a. Continue reading
VEVO Pulls Universal Music Videos From MTV
Will Other Major Labels Follow? (UPDATED) The cable channel that almost single-handedly popularized music videos no longer carries content from the world's largest label group. "During our recent discussions with. Continue reading
Dear Marketers, Just Using A Hit Song In Your Commercial Isn’t Enough.
In fact, the results can sometimes be a little creepy. Such is the case in this spot in which the Red Stripe Beer Ambassador makes his singing debut with a. Continue reading
VEVO By The (Big) Numbers
click on image to enlarge Since its launch just 8 months ago VEVO, the online music video partnership between the major labels (and WMG) and Google's YouTube has shown. Continue reading
C-Mon & Kypski +19,765 Fans Crowdsource A Video
C-Mon & Kypski asked their fans to contribute to the video for their song “More is Less,” as as of this morning 19,765 people have jumped on board. The video. Continue reading
Why Data Is The Future Of The Music Business
Video: Topspin's Ian Rogers On Direct To Fan Data This video is months old, but I was struck by how clearly and succinctly it makes the case for direct to. Continue reading
YouTube Launches New Music Landing Page
If you don't know exactly what you are looking for, YouTube and its millions of videos can be a bit overwhelming. To help guide visitors through the clutter YouTube has. Continue reading
HP Bets Dr. Dre Can Create Laptop Envy
Apple is is anchored by its hipness, but most other computer manufacturers compete on features and price alone. HP is trying to change that via a partnership with Dr. Dre.. Continue reading
