OK STOP: Marketing and Music Videos
Since the launch of MTV in 1981, the music video has played a central role in music marketing. So much in fact, that even back then there was large cache. Continue reading
Vevo Soars As Online Video Continues Growth
1 out of 4 or 43.6 million online video watchers in April were viewing a Vevo video; most probably from a Universal or Sony artist. The two labels powered by. Continue reading
Half-Life Of A YouTube Video Is Just 6 Days
(Updated) The average YouTube video gets gets 50% of its views in the first 6 days after it is uploaded, according to TubeMogul via Silicon Valley Insider. After 20 days,. Continue reading
Google Wags TV’s Long Tail. Can FargoTripHop.TV Be Far Behind?
Google announced yesterday that it will be bringing web video to your TV later this year. This isn't really revolutionary since TiVo and Boxee have been pushing similar services for. Continue reading
There’s Something In Water @ VH1 Latin America
In the U.S., VH1 seems to only be interested in attracting 30-50 year olds yearning for days gone by. But, if these new promos are any indication, VH1 Latin America. Continue reading
Are A New Breed Of Artists & Musicians Emerging From The Digital Swamp?
Press Pause Play If you accept that music, art and media are effected by the environment in which they were created, then the quantum shifts caused by technology and the. Continue reading
Is There No Shame? Black Keys Use Bikinis & Dinosaurs To Promote Upcoming Release
With tongue planted firmly in cheek, The Black Keys are promoting their new album "Brothers :which hits May18th via a series of videos starring a T-Rex puppet named Frank. With. Continue reading
Diddy Does Video to Pre-Hype His New Blog
Its a video to pre-promote the new diddyblog.com that’s part of the media, fashion and music empire of Diddy (aka Sean “Cross Promotion Is My Middle Name” Combs). His new. Continue reading
