John Mayer Video Adds Each Fan As A Digital Extra
Augmented Reality Comes To Music Videos The new John Mayer video uses a bit of digital trickery to insert the fan watching into the background as an extra. Fans turn on. Continue reading
VEVO To Launch Before Year’s End
(Updated) YouTube is on the verge of getting its first real competition…or not. Tucked inside yesterday's announcement that Universal and Sony backed music video channel VEVO had received major funding. Continue reading
WMG Pacts With Outrigger To Monetize Videos
Warner Music Group is partnering with Outrigger Media to sell online advertising and sponsorships. Outrigger will represent the label group to potential sponsors and advertisers for WMG operated sites, third-party. Continue reading
Rapper Paul Wall Films Video Entirely On iPhone
Rapper Paul Wall's new video for “I Need Mo” featuring Kobe and Travis Barker from his Fast Life album was filmed entirely using an iPhone 3GS by director Amir Valina.. Continue reading
Two YouTube Musicians Start An Indie Label For Other YouTube Musicians
Small indie label DFTBA – which stands for "don't forget to be awesome" – focuses entirely on acts that gained their first attention via YouTube and is run by online. Continue reading
Online Video Views Climb. YouTube Dominates
comScore's Video Metrix reported that in the U.S. 161 million people watched more than 25 billion online videos viewed during August, an all time record. Google sites surpassed 10 billion. Continue reading
Sources: WMG Inks New YouTube Deal
Several sources are confirming rumors that the Warner Music Group has finalized a new relationship with YouTube that will see their artists return to the top rated video channel. The. Continue reading
UK’s Dan Bull Sings An Open Letter To Lily Allen
You are probably sick of hearing about Lily Allen's on again, off again, on again fight against the evil forces of music piracy. I know that I am. Hopefully, there. Continue reading
Mobile Video’s Mixed Bag: Promise vs. Progress
A new Nielson study "The State of Mobile Video: Promise vs. Progress" concludes that at its current 6.5% penetration level, it’s easy be pessimistic about mobile video. But with 70%. Continue reading
Robo.to Adds Microvideos To Social Networking
Startup Robo.to enables users to add quick 4 second videos to their social networking. Microvideos can be uploaded from a mobile phone camera or webcam and spread on Facebook, Twitter,. Continue reading
