
New Stats From Twitch: 26.5M Average Daily Visitors
Twitch has shared some impressive new stats via a tweet from Senior Vice-President Damian Burns. • Average daily visitors: 26.5 Million • Average viewership at any given moment: 2 Million+. Continue reading

Eight Essential Music Business Principles You Need To Know
Challenging as the music industry is, abiding by these basic business principles can give you a fighting chance at beating out the competition and making your music career a success.. Continue reading

YouTube Copies Twitch With Clips
YouTube is copying one of Twitch’s most popular features Clips in an extensive new test. YouTube Clips is currently available alongside select channels and videos on desktop and Android devices,. Continue reading

What DaBaby’s Success Can Teach Other Artists [Video]
Following DaBaby’s two straight years of radio and streaming success, other artists have a lot to learn from the rapper about effective marketing and consumer engagement. Guest post by James. Continue reading

New TikTok Q&A Option Allows Creators To Get More Engagement
Hoping to increase engagement between TikTok’s creators and their fans, the popular video sharing platform has debuted a new question and answer feature, which could be good news for artists. Continue reading

Story Behind The Runaway Success Of ‘Driver’s License’
The massive success of “Driver’s License” – a song by hitherto little-known eighteen year old singer-songwriter Olivia Rodrigo – was no accident, and offers signs of hope to songwriters everywhere.. Continue reading

Better Marketing: Bathroom Sticker Theory EXPLAINED [VIDEO]
In this piece, we break down why plastering stickers of your band all over venue bathroom stalls isn’t quite the marketing silver bullet its made out to be. Guest post. Continue reading

What All Musicians Can Learn From Country Star Morgan Wallen
In this case study, we break down what other artist can learn from the success of country star Morgan Wallen, and his journey from humble beginnings to global streaming fame.. Continue reading

How Rock Your Next Zoom Show
While Zoom shows have presented one of the few opportunities for artists in this pandemic, live streaming a show also bring with it a unique set of hurdles for artists. Continue reading

Short Attention Spans Are Dramatically Altering Songwriting: Here’s How
As attention spans shrink, and the competition increases, today’s hits are getting shorter and shorter, and drastically changing songwriting itself in the process. Guest post by James Shotwell of Haulix. Continue reading