6 Important 2020 Takeaways For Musicians

2020 has been many things, and while most of them aren’t great, it has been, for many in the music industry, and educational year. In this piece we look at. Continue reading

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What Musicians Can Do To Succeed In 2021 [VIDEO]

Although the year hasn’t exactly flown by, 2021 is just about a month away, and, in these challenging times for the music, we’re sharing some tips on how musicians can. Continue reading

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Snapchat’s New Spotlight Wants To Become TikTok, By Paying Users

Snapchat recently unveiled it’s new ‘Spotlight’ feature, aimed at accommodating brief, music-driven clips (sound familiar?) along with news that users who create the most popular Spotlight posts will be receiving. Continue reading

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How Innovation Can Sink The (Music) Pirate Ship

With many traditional revenue sources for musicians upended by the pandemic, now is the perfect time to look at new revenue streams as well as to tackle stream ripping and. Continue reading

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marketing music on Snapchat

Snapchat Spotlight Takes On TikTok, Will Pay $1 Million Per Day To Creators Through End Of Year

Snapchat has launched a direct competitor to TikTok, Instagram Reels, and Triller and pledged to pay $1 million per day to creators using the platform Snapchat Spotlight will “shine a. Continue reading

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Repurposing Video Content Across Social Platforms: A Musicians Guide

Once you’ve gone through the effort of crafting the perfect video, don’t let it go to waste! In this piece, we explore how you can the most out of your. Continue reading

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Marketing Lessons From Billie Eilish’s ‘Secret’ TikTok

Established superstar and musical innovator Billie Eilish has a thing or two to teach us about marketing via TikTok, after taking the platform by storm with an authentic and understated. Continue reading

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Watch Obama Drop By As TwinsTheNewTrend Discover Bob Dylan

After YouTube stars, TwinsTheNeweTrend saw Bob Dylan mentioned in President Obama’s book A Promised Land they decided to give the iconic singer a listen. During their analysis a very special. Continue reading

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“YouTube is becoming more important to music than music is to YouTube,” says MIDiA’s Mark Mulligan

YouTube announced that it now has 2 billion music users, but the music industry is not taking full advantage of the opportunities that the platform offers, says top MIDiA analyst. Continue reading

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What Is Twitch Doing About Its Music Copyright Issues?

Twitch has developed something of a reputation for coming down hard on its users in cases of (or perceived cases of) copyright infringement. Finally, the popular streaming platform is explaining. Continue reading

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