How YouTube Can Drive Music Industry Growth [MARK MULLIGAN]
The Western music industry is failing to capitalize on the revenue potential of YouTube, writes MIDiA top analyst Mark Mulligan. By Mark Mulligan of MIDiA and the Music Industry Blog. Continue reading
Billie Eilish Gives Fans Backstage Tour, Supports Crew Nation [VIDEO]
Billie Eilish is giving fans a behind-the-scenes look at the crew behind her concerts and recent “Where Do We Go? The Livestream.“ The Eilish led tour is the latest episode. Continue reading
7 Best Electronic Music Documentaries
If you’ve already binged through your favorite movies and shows, now’s the time to drop the beat on a few of the music industry’s greatest electronic music documentaries! Guest post. Continue reading
HeadCount Sponsors Stage At #iVoted Festival
Voter registration advocacy HeadCount will cap off their 2020 get-out-the-vote efforts by sponsoring a virtual stage during the #iVoted Festival. Set for election day on November 3rd, the HeadCount stage. Continue reading
Billie Eilish Shows Why Livestreams Will Outlast COVID
Billie Eilish’s Saturday night “Where Do We Go? The Livestream” proved to be as much a showcase of the format as it was a COVID coming out party for the. Continue reading
5 Techniques For Marketing Your Music Video
Once you’ve poured your heart and soul into crafting the perfect music video, the next step is actually getting it front of an audience. Here, we look at five ways. Continue reading
5 Things You Must Know About YouTube Royalties
Although YouTube can be a huge boon to artists, understanding the ins and outs of how the platform works (and how it makes you money) can be challenging. In this. Continue reading
User-Generated Content Brings Creators, Users Closer and Blurs Promotion With Consumption [Keith Jopling]
In this piece, Kith Jopling explores how the nebulous concept of user generated content (UGC) is changing the relationship between brands and creators, and users, and blurring the line between. Continue reading
How Travis Scott And One Chill Dude On TikTok Sparked Cultural Relevance For McDonald’s, Fleetwood Mac and Ocean Spray
Here we explore how the perfect storm of social media events propelled McDonald’s, a 43 year old Fleetwood Mac song, and one particular brand of cranberry juice into the cultural. Continue reading
#SaveOurStages #SOSFest Raises $1.8M On YouTube For Struggling Venues
#SOSFest, a virtual live music festival sponsored by YouTube Music and the National Independent Venue Association (NIVA) last weekend has helped to raise more than $1.8 million (so far) to. Continue reading
